The Attribute Generator

66.2% of online shoppers set great store by detailed product information (source: ECC-Handel). Unfortunately, manufacturers often send descriptions in different formats and structures. Attributes are hidden away in the text about the product and other – often fragmentary – information texts. The Attribute Generator, that can be ordered as an extra project, extracts the relevant attributes from both short and long texts and thereby prepares the product data for the filter navigation. There is no need to process the details manually.

Colour, size and brand are all valuable filters which help your customers find the right product quickly. However, the product descriptions supplied by manufacturers often lack the necessary structure and quality to store them systematically in a PIM system. The FACT-Finder Attribute Generator extracts product attributes from copy and automatically transforms them into filter and navigation structures capable of promoting sales. This offers online shop operators a whole host of new options. The Attribute Generator can enhance the value of your product data.

The Attribute Generator

• Structures product descriptions
• Enables extensive sets of attributes – even for large product ranges
• Automatically generates filter attributes such as size, colour and brand from copy
• Makes your products easier to find
• Makes product data management less time-consuming
• Safeguards product data quality

Guided selling at its best

Enable your customers to limit their search to the products that are really relevant to them and find what they are looking for faster with intelligent search, filter and navigation functions. This makes it easier for them to make a purchase decision and enhances your online shop’s usability.

In addition to this, the extracted attributes can also be used for a detailed product comparison on your website.

The Attribute Generator compares the stored product information with standard configurations used for the relevant sector or product group. We can provide this service for any kind of products and data in many sectors. On request, we are happy to take on specialised tasks as a project service.