Automatic Search Optimization

Better results for each search query

FACT-Finder's Automatic Search Optimization learns from the behaviour of users, and independently optimizes the relevance of the search results and the navigation. This allows FACT-Finder to automatically promote popular products forward from weak positions directly into the customer's view.

This intelligent feature is the perfect enhancement for traditional business rules that often do not sufficiently reflect individual customer preferences. This feature increases the conversion rate, lowers the cancellation rate for the results pages, and thus enhances customer satisfaction.

FACT-Finder thinks for you!

As part of its optimization, FACT-Finder retains the various spellings entered with each search term that have led to a "click" or a purchase for each product (this includes the so-called "long tail").

For example: Customers search in an online apothecary for "paracetamol" may use any number of different misspellings, but FACT-Finder still finds the correct products. For those paracetamol articles that are subsequently (frequently) selected, the incorrect search term is recorded, so that the ranking of the product is increased in the next search for the incorrect term.

This "Automatic Search Optimization" feature not only improves the quality of the results, it also contributes valuable information to the product database, enhancing its quality as well.

If you wish, FACT-Finder can handle the shop's entire navigation system, providing additional advantages for you.