Campaign Manager

FACT-Finder’s merchandising features allow you to develop convincing campaigns (such as for popular brands), and guide your customers to pages that promise to produce the best possible conversion rate.

The Preprocessor associates a search term directly to a product. For example, your shop could recognise “PS3” by placing the “Sony Playstation 3” at the top of the list.

Feedback emphasises selected product collections. For example, specific search terms (or even “nothing found” pages) may be used to display specially prepared product images, headlines, or brand logos.

Re-Directs forward selected terms to specific pages in your shop. For example, if a search for “present” is performed shortly before Mother’s Day, you could display a specially prepared page with gifts for Mother’s Day. Similarly, words such as “terms”, “help” etc. may be linked to appropriate page locations.

Search Concepts make it possible to guide search queries to prepared pages, or even to preset landing pages. This powerful tool emphasises particular products, or draws the customer’s attention to current campaigns.

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Also read our blog post and learn how to "Use Information from Search Requests to Increase Revenue" ...

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