Campaign Manager

Intelligent control for search results

Exert targeted influence on the search results to lead visitors to the correct results. The following features will increase customer appreciation for your online shop:

Promotions

Associate a search term directly to a specific product. For instance, a shop could cause all searches for "PS3" to have the "Sony Playstation 3" at the top of the list of results.

Feedback

If you wish to emphasize specific groups of items (such as a particular brand), you can display corresponding graphics for specific search terms. For example, a search for "Nike" could produce Nike's trademarked "Swoosh^®" logo as part of the results page.

Re-direction

Link special terms to specific pages in your shop. A search for "gifts" in late April or early May could be associated to a specially prepared page listing presents for Mother's Day. Other candidates for redirection could be "shipping", "delivery", or "about us".

Search Concepts

In some cases the search term may indicate additional information about the expected results. For example, a search for "shirt" typically refers to "men's shirts" (as opposed to "women's blouses"). The Search Concepts feature reflects this by switching the ASN to the appropriate category ("men's" or "women's") in advance.

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