FACT-Finder Takes Over eFood Technology Company Jatuso

With the acquisition of the German eFood expert Jatuso, FACT-Finder now expands its market position into food retailing. In addition to search and navigation of online food stores, Jatuso has since 2009 developed a system of both hard- and software that streamlines the consumer's food shopping both online and in store by making it easier to both find and buy the desired products. The declared goal of Jatuso is to connect physical retail stores with the consumer online.

"We are currently witnessing an upcoming trend where food and daily groceries make its move into e-tailing. With the acquisition of Jatuso we want to expand our product portfolio and offer exactly the solutions that are needed by the stationary trade today and in the future." said Carsten Kraus, CEO and managing director at FACT-Finder.

The Jatuso technologies will continue to help strengthen the bond between brick-and-mortar and online stores in the high-street retail chains. Companies such as Esprit and H&M offer the shopping experience in both their online shops as well as in their local stores. And even today with FACT-Finder it is possible for customers to obtain information, make online reservations and have their products stocked and ready to pick up at the local dealer. Here, too, Jatuso will provide the know-how of new approaches for FACT-Finder.

According to recent studies, in the UK alone online grocery shopping will grow to an estimated £8.3 billion by 2015 (source: igd.com: „Online Grocery Shopping“ 06.04.2011). These figures are further backed up by South Korea, among other countries, and show that the online grocery shopping on a global level will continue to rise. It is above all the logistics and the innovation of small chain stores that is slowing down the online food sales; however FACT-Finder still sees great potential in the eFood market in Europe.

About FACT-Finder

FACT-Finder is the market-leading search and navigation solution for ecommerce. FACT-Finder's error-tolerant search is language-independent and is currently used in more than 1000 websites internationally. FACT-Finder is easy to integrate and is virtually maintenance free. All settings and updates can be made to the current system. Using FACT-Finder, online shops experience sales increases of up to 33% and cancellation rates are reduced by as much as 50%.