Internet Retailing: Guest comment: Turning Christmas surfers into real shoppers

12 November 2010. With this Christmas period no doubt set to post record-breaking online shopping figures once more, ecommerce is booming and shows no signs of slowing at any time soon. However, with so many more shops and brands coming online, e-tailers need to look at how they not only get people onto their site, but also how they ensure they convert them into buyers – particularly at such an important time of the year for the industry.

Read more