Long Tail Strategy

Long Tail – the hidden potential sales factor

Typographic errors, singular or plural terms, words written separately or joined together, synonyms, abbreviations, phonetic spelling – FACT-Finder understands even the most unusual search requests posed by your customers and delivers results that rapidly lead to a purchase. This is quite the opposite to many other search engines, which in such cases either show 0 results, or deliver only a partial result.

What does ‘Long Tail’ mean?

The term ‘Long Tail’ was originally coined by Chris Anderson to describe the theory that the collective sales of low demand [niche] products can exceed those of popular demand and thereby be a success factor for online shops. Although such products are sought less, their sheer quantity provides almost inexhaustible sales potential. Today, Long Tail also refers to those search requests with deviations from regular spelling.

The search function as a booster for sales

Let us use the product ‘yellow T-shirt’ as an example. If the shop visitor uses the formulation ‘yellwo tshirt’, many search engines will already be inundated with information; but not FACT-Finder. Because the FACT algorithm has been modelled on human similarity estimation, the search function recognizes word components in all imaginable combinations without painfully long, manually composed word lists, even when ‘T-shirt’ appears in the product name, but ‘yellow’ somewhere else in the description.

Specific search requests = Determined purchasers

A user who enters the specific search request ‘red Nike running shoes for men’ probably knows already exactly what product he/she is looking for, therefore it is highly likely that this user will become a purchaser - quite the opposite to the shop visitor who only searches for ‘shoes’. General search requests are broken off more frequently because in most cases the decision to purchase has not yet been made.

Although specific search requests are made less often, they still result in significantly more sales. FACT-Finder deals with each and every formulation of search request – with the result that you will achieve considerably more sales with your Long Tail!