Searchlog Analysis

Make hidden knowledge usable

Wouldn't you like to know what your customers want to buy from you, even when you don't have it to offer? FACT-Finder's LogFile Analysis is an irreplaceable marketing tool, giving you a comprehensive overview about all the search queries entered in your system, revealing what your customers want.

• What was searched for?
• When did searches fail?
• What is the conversion rate for individual search terms?
• ... and much more!

Additional potential for your shop

Analyze the so-called "long tail" in the search queries to discover additional potentials for optimization. Discover gaps in the products offered, and use the "one click" option to immediately create a corresponding Thesaurus entry, or an appropriate marketing campaign. For search machine marketing campaigns (such as Google AdWords), simply export a list of valuable keywords, including all the erroneous, but nevertheless profitable misspellings.