23 November 2010. With the ecommerce sector expected to double in size in the next 10 years, competition for brands and retailers is becoming more intense. It's no longer enough to put your products online in an alluring and engaging way: etailers need to ensure that consumers can find what they want quickly and easily - from SEO-friendly copy to links and listings. The article outlines a few steps to assist the consumer in finding what they want, and actually buying it.