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FACT-Finder Blog Posts

FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Comprehensive retailer survey

Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.

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The victory of AlphaGo against Lee Sedol is a turning point in history

We are a geeky company and Go is one of the most played games among our colleague. During the last few days there were some pretty exciting discussions on the recent development of AI. What does Alphago winning against Lee Sedol mean? We asked FACT-Finder CEO Carsten Kraus, our founder and active Go-player about the importance of Alphago not for the future of technology but for society.

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Instructions for a successful online shop

Whoever looks for products on the Internet today, is showered with offers. It is therefore important for online shop operators to stand out from the masses. As well as a good product range, the most important way of achieving this is search engine optimisation, as well as excellent usability. The home page is the flagship for the shop, so make sure to optimise it with the most important search terms, and to place relevant keywords in the running text. The home page in effect replaces a traditional shop window, so any online shopper who lands on the page needs to immediately become aware of what the store is offering. Zalando’s website is a great example for a professional looking homepage, and with one click on the famous fashion shop, a wide product range is presented directly to the user.

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Getting the most from your mobile shop window this Christmas

With well over half of all visits to ecommerce sites now being made on mobile, what can e-retailers do to make a festive impact on these devices? FACT-Finder’s Commercial Director Kevin Sparks offers 12 Tips to market through mobile and M-Commerce this Christmas:

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