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FACT-Finder Blog Posts

Dos and Don’ts for Personalisation in the Online Shop

Price pressure is on the increase in eCommerce and online shoppers are more demanding than ever. To offer your customers more added value and develop long-term customer loyalty, you need to think about their shopping experience. The customers themselves have already recognised the advantages personalisation can bring. This is demonstrated by the global “Connected Commerce” study from digitasLBi – it states that 87 percent of online shoppers buy more when they receive personalised offers after logging on. However, as is so often the case in eCommerce, there is much that can be done correctly, and much that can be done incorrectly, with personalisation. The following sections provide some suggestions.

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B2B eCommerce – How to compete against Alibaba and Co.

B2B companies face a slightly lower risk of being overrun by global players such as Amazon and Alibaba thanks to higher customer loyalty compared to B2C companies. However, the danger cannot be ruled out. A study by ibi Research found out in 2017 that more than half of all B2B companies already generate more than 10% of their total revenue online. This percentage will continue to rise rapidly in the coming years, similar to the development of online sales in B2C trading a few years ago.

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7 FACTs about product ranking in the shop – infographic with tips to increase online revenue

The order of products in search results and on category pages has a huge impact on what your customers place in the shopping cart and purchase. That is why you should leave nothing to chance when considering how to rank your products. The following infographic shows you:

  • How much more revenue you can generate with optimised sorting
  • Which ranking concepts have proved themselves during our work with 1,600 shops
  • And much more…
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Increased AdWords ROI: how online search improves your SEA campaigns

Search engine advertising allows you to reach potential customers when they are searching for a product or a service. The greatest challenge is probably to turn users into conversions once they click on the advert and reach the landing page. This article explains how the FACT-Finder campaign functions help you to easily equip your landing pages with correct, up-to-date content and improve your conversion rate.

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Delivering CRO and the bigger omnichannel picture

Being able to deliver consistency on a company’s website is imperative to successful digital strategy. Site search for one carries an expectancy for customers, and can make or break a shopping experience for them. Customers who can’t find the products or content they’re looking for, move on to your competitors. As a result of this, retailers across Europe are refocusing their investment in site search because they recognise the importance and range of benefits that effective merchandising rules can bring to their businesses. 

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Customer loyalty in eCommerce: how to inspire every type of customer

Nowadays, customers are always on – all over the world, it is possible to communicate, call up information and make purchases round the clock.  Online shoppers have also long been experts in fishing out the best deal for themselves from a host of providers.

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“No results” pages in the shop: 5 tips to help you sell regardless

When customers come up against a “no results” page, there is a high probability that they will leave the shop. There can be many reasons for a search returning no results: It could be that the search does not understand the language the customer is using, especially if the search queries are long, or make use of technical terminology – such as culotte, to describe wide-cut trousers. Or perhaps your assortment does not contain the product being searched for. However, typing errors are the most common cause: In one week, 83 different spellings for “Birkenstock” brand shoes were used in an online shop. If the search does not recognise this, only the 84th search term used will lead to the correct product. FACT-Finder allows you to make a significant reduction in the number of “no results” searches, but of course these can never be eliminated completely. In this article, we explain how you can convince customers to make a purchase nonetheless.

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B2B shops have to be simple! 6 shop functions that every purchaser needs

B2B e-Commerce is growing – as proven by an expert survey of online purchasing behaviour in B2B e-Commerce conducted on behalf of ibi research, SIX Payment Services and Creditreform in 2017. 88 percent of companies questioned had recorded a noticeable increase in the proportion of online purchases over the preceding two years. The primary reason for this development is a gradual shift of shopping behaviour away from the private sphere, moving to daily commercial life. Online purchasers expect the comfort they are used to, and they expect B2B to be fast. The following article explains which shop functions provide purchasers with exactly what they expect.

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Machine Learning: why shop tracking is so important for FACT-Finder users

Whether it’s a click, a search term or a purchase – your customers leave traces of data in the shop after each interaction. Our tracking interface collects this data from your FACT-Finder and uses it for shop optimisation. All well and good, but what exactly does FACT-Finder use the tracking data for? What benefits does it provide to customers, and to you as the user? This article provides the answers.

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