Category: best practice & insights
Successful methods, practices or proceedings in e-commerce on a watch.
Comprehensive retailer survey
Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.
Today’s searching technologies allow retailers to play off further data such as pricing, customer ratings and brand logos in the list of suggestions. In this way, access to a whole range of products is additionally supported. However, shops still need to be careful when using these techniques as an overload of text and pictures will only lead to confusion among users.
Here’s five best practice tips to ensure maximised e-commerce success.
Buying in the internet and picking up in the store around the corner, finding online articles at store terminals and having them delivered to the doorstep, using the online shop as a showroom in order to guide customers into brick and mortars (ROPO strategy). Customers don’t care about the particular channel – for them, omni channel commerce simply means a fulfilling shopping experience. They only recognize it if it doesn’t work.
We are very happy to present our first client in Turkey who has gone live with FACT-Finder Search & Navigation solution: On Arabulvar.com visitors can now find the products they are looking for more quickly and conveniently in a user-friendly and intelligent way. Ara.bu.lvar is an OTTO Group project and a comprehensive site, offering thousands of different products- starting from electronics and clothing, ending on cosmetics and toys. FACT-Finder provides a number of great features for the ecommerce site, such as the Suggest or the After Search Navigation and faceted Search.