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Category: best practice & insights

Successful methods, practices or proceedings in e-commerce on a watch.

Delivering CRO and the bigger omnichannel picture

Being able to deliver consistency on a company’s website is imperative to successful digital strategy. Site search for one carries an expectancy for customers, and can make or break a shopping experience for them. Customers who can’t find the products or content they’re looking for, move on to your competitors. As a result of this, retailers across Europe are refocusing their investment in site search because they recognise the importance and range of benefits that effective merchandising rules can bring to their businesses. 

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FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Comprehensive retailer survey

Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.

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Usability explained: Examples and advice for successful user guidance

To help online visitors with orientation and to speed up a user’s search for the right product, most web shops use an auto-suggest function. Successful user guidance, this means, having typed the first few characters into the search field a list of word suggestions will appear.

Today’s searching technologies allow retailers to play off further data such as pricing, customer ratings and brand logos in the list of suggestions. In this way, access to a whole range of products is additionally supported. However, shops still need to be careful when using these techniques as an overload of text and pictures will only lead to confusion among users.

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5 Best Practice Hints for Maximised E-Commerce Success

As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations that apply to all – some very basic, others much more complex. But one rule rings true for all: The devil is in the detail.

Here’s five best practice tips to ensure maximised e-commerce success.

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