Category: eCommerce Trends – What’s hot!
Comprehensive retailer survey
Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.
And here is our list of the Top 10 Ecommerce Articles in 2015
The idea to be a leader, number one, pursues all modern business companies.
You shouldn’t rely on getting high profits in a short period of time. Online business is a cruel environment with its own specific rules, where plenty of ferocious and sophisticated merchants will stand on your way to success.
Time for a new Blog-Serie: Part 1 of 3 of an article about Standalone Web Stores vs. Multiple Vendor Marketplaces by our guest author Nicolas Fincher.
Currently, ecommerce is a very changeable and perspective area, offering plenty of fantastic chances and an infinite number of possible traps at the same time. Besides of an opportunity to launch own online store and fill it with different products, vendors got thousand of ecommerce techniques, integrations, tools and solutions, helping to increase web store positions within a competitive environment, promote its popularity among various customer segments and cater to the Globe all possible products. However, notwithstanding all these ecommerce benefits, merchants now face mainly with a problem how to sell, than what to sell.
Imagine a customer walking into a car dealer and explaining technical details of the cars to the sales staff. A few years ago, this scenario would have been still a long way off. And something like this does not occur because of insufficient training of employees. Nowadays, the majority of customers do a research about products they want to buy before entering the offline store. This phenomenon is called ROPO, which stands for “Research Online, Purchase Offline”. And this is quite vital for retailers, as a considerable amount of customers visit the store with the objective of the actual purchase, since they have already done their research – online.