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Category: tips & tricks

Useful knowledge around e-commerce.

FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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Instructions for a successful online shop

Whoever looks for products on the Internet today, is showered with offers. It is therefore important for online shop operators to stand out from the masses. As well as a good product range, the most important way of achieving this is search engine optimisation, as well as excellent usability. The home page is the flagship for the shop, so make sure to optimise it with the most important search terms, and to place relevant keywords in the running text. The home page in effect replaces a traditional shop window, so any online shopper who lands on the page needs to immediately become aware of what the store is offering. Zalando’s website is a great example for a professional looking homepage, and with one click on the famous fashion shop, a wide product range is presented directly to the user.

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Getting the most from your mobile shop window this Christmas

With well over half of all visits to ecommerce sites now being made on mobile, what can e-retailers do to make a festive impact on these devices? FACT-Finder’s Commercial Director Kevin Sparks offers 12 Tips to market through mobile and M-Commerce this Christmas:

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More revenue in 2016? This is what retailers should do!

The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.

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What should online retailers do to generate more revenue in 2016?

Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.

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