“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem of eCommerce enthusiasts these days. As it is, most shop owners put a lot of effort (and money) in SEO and SEM but neglect to focus on important on-site issues such as product presentation in result pages.
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Triangle or Circle? I choose for Circle when I enter the bathing room. Luckily this was the right choice for “ladies room”, which is common to mark with a circle on the door in Poland, opposed to Mens room which is marked with a triangle.
But not only the signs are foreign to me, the whole market is in another stage. Developing, Evolving, Exploding. You feel the change, you feel the excitement. People are eager to listen and learn. Education, this is our main task here. “How do I make people aware of the phantastic online world with unlimited possibilities?” “How can I be visible on the net?” and “What are the best usability tips you can give?” These are the most common questions we get from the people during the conference.
Wow! The estimation of 30000 Visitors could be right: it’s crowded – and it’s huge! It seems the French are vraiment entering the eCommerce space now. In terms of visitors, this is the biggest eCommerce show in Europe.
Though some international companies – like us 😉 – are present, local players are clearly in the majority. Some proudly announce their French origin, however many have international ambitions. And some are already successful internationally: I had a short talk with Corinne Lejbowicz, the CEO of LeGuide.com, she says international expansion is running very well. Their stand also says (in English!) “No. 1 in France. Already No. 2 in Europe”. And Prestashop, an eCommerce Platform for smaller shops, boosts 40000 online shops operated with their shop system – 28000 of them outside France.