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FACT-Finder Blog Posts

eCommerce in Europe: trends and outlook. Part I

The growth of eCommerce has made it much easier for even small brands and retailers to trade outside of their domestic markets. However, while the infrastructure might be there to support this, it can still take a considerable investment in time and money to understand the intricacies of doing business in different markets. Often this leads to companies not taking advantage of these expanded markets and continuing, solely, to trade locally.

Due to operating in almost all European eCommerce markets we are in the unique position of being able to see how the different countries across Europe work within the eCommerce sector and we have compiled this information into a pan-European report, which highlights the issues and trends across the region. The following is a snap shot of our experiences.

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Giving children hope and future …

The civil war in northern Myanmar has forced many families to flee into Thailand. Having no money, many children are sold, abandoned, or forced into prostitution. I became aware of the disastrous situation of these children during my trip to Asia in 2005. And at that moment I decided to take part in an ambitious project based in the border triangle of Myanmar-Laos-Thailand which helps give these children a future. Omikron has been supporting various Hope for Life projects for more than three years now. This Christmas it is a great oppotunity to look back.

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Are you placing your top sellers on top of your search result list?

“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem of eCommerce enthusiasts these days. As it is, most shop owners put a lot of effort (and money) in SEO and SEM but neglect to focus on important on-site issues such as product presentation in result pages.

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How faceted navigation affects your search engine results

In a 5 page report Bloofusion points out, how filter navigation (faceted search) can positively effect search engine results. Last month we presented our new SEO Enhancer for the first time, at the “mail order world congress” in Wiesbaden/ Germany.

The tool is to help shop operators, who use FACT-Finder, to automatically use the knowledge collected by their on-site search and navigation in a way that search engines can rate individual product-categories and product-detail pages higher and index them more easily.

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eCommerce market Poland- Internet standard conference in Warsaw

Triangle or Circle? I choose for Circle when I enter the bathing room. Luckily this was the right choice for “ladies room”, which is common to mark with a circle on the door in Poland, opposed to Mens room which is marked with a triangle.

But not only the signs are foreign to me, the whole market is in another stage. Developing, Evolving, Exploding. You feel the change, you feel the excitement. People are eager to listen and learn. Education, this is our main task here. “How do I make people aware of the phantastic online world with unlimited possibilities?” “How can I be visible on the net?” and “What are the best usability tips you can give?” These are the most common questions we get from the people during the conference.

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Paris eCommerce Expo 2010

Wow! The estimation of 30000 Visitors could be right: it’s crowded – and it’s huge! It seems the French are vraiment entering the eCommerce space now. In terms of visitors, this is the biggest eCommerce show in Europe.

Though some international companies – like us 😉 – are present, local players are clearly in the majority. Some proudly announce their French origin, however many have international ambitions. And some are already successful internationally: I had a short talk with Corinne Lejbowicz, the CEO of LeGuide.com, she says international expansion is running very well. Their stand also says (in English!) “No. 1 in France. Already No. 2 in Europe”. And Prestashop, an eCommerce Platform for smaller shops, boosts 40000 online shops operated with their shop system – 28000 of them outside France.

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