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FACT-Finder Blog Posts

Interview with Carsten Kraus: “Deep Neural Networks could develop their own moral concepts”

The victory of Google’s Alpha Go deepmind software over South Korean go-champion Lee Sedol does not only herald the next round of the industrial revolution. According to IT expert Carsten Kraus, the resulting superiority of Deep Neural Networks (DNNs) over human intelligence may even mark the end of all upheavals. This interview was originally published in the German magazine “e-Commerce News”

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Valentine’s Day is just around the corner: 5 tips to help you make your online shop irresistible

February 14th has long been regarded as the day of love. It is not just couples who have the chance to give one another gifts: It is increasingly common for people to take the opportunity to do something nice for friends and family members. That is a good reason for online retailers to spruce up their own shops with some targeted marketing efforts. In this article, we show you how to do this and explain why it’s also worth doing for retailers who don’t sell traditional Valentine’s Day products.

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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How FACT-Finder 7.3 makes managing your shop more efficient

The wait is over: FACT-Finder 7.3 is  released. The new version is particularly exciting for retailers using multiple FACT-Finder channels: from now on, it will be possible to simultaneously manage and maintain different channels (i.e. online shops or sub-shops), without having to work on each one separately.

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FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Comprehensive retailer survey

Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.

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