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Tag: FACT-Finder

9 KPIs to help shop owners optimize every customer journey in the sales funnel

Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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Instructions for a successful online shop

Whoever looks for products on the Internet today, is showered with offers. It is therefore important for online shop operators to stand out from the masses. As well as a good product range, the most important way of achieving this is search engine optimisation, as well as excellent usability. The home page is the flagship for the shop, so make sure to optimise it with the most important search terms, and to place relevant keywords in the running text. The home page in effect replaces a traditional shop window, so any online shopper who lands on the page needs to immediately become aware of what the store is offering. Zalando’s website is a great example for a professional looking homepage, and with one click on the famous fashion shop, a wide product range is presented directly to the user.

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More revenue in 2016? This is what retailers should do!

The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.

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What should online retailers do to generate more revenue in 2016?

Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.

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How the comfort factor leverages SEO

When I go into a shoe shop, as a rule I want to buy shoes. Frequently I am drawn in by the range of styles in the shop window and I will try on three to four pairs of shoes in order to buy a pair – or, less often, not to buy a pair. A good sales assistant will figure out what I’m looking for by seeing which shelf I’m browsing and will quickly bring me the right sizes from the cellar (or wherever else it is they disappear to). If I had had to rummage through a huge stockroom full of all the available styles and sizes, I would definitely have saved myself the expense of the last few pairs.

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More revenue in 2016: weekly expert tips during advent season

Today is Black Friday – the official launch of this year’s Christmas business. Whether in the domain of search engine marketing, usability improvement or on-site merchandising; online retailers put a lot of optimisation effort to make their online shops fit for Christmas season.

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10 top speakers you should meet at Global E-commerce Summit Barcelona 2014

Global E-Commerce Summit is the leading conference on e-commerce and omni-channel retailing and will take place from 16th to 18th of June 2014 in the Hotel Arts, Barcelona. This year’s traide fair motto is “The Next E-Commerce Revolution: No Borders, No Channels”. It focuses on a goal, in which merchants are currently investing a lot: selling in multiple channels and in multiple countries.

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