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Tag: on-site search

5 Learnings from one year of Customer Excellence Consulting.

For one year, our Customer Excellence team advices FACT-Finder customers across Europe – with the aim of achieving a maximum conversion and highest customer satisfaction. Our experiences reveal: Hidden potential for optimization remains in nearly every online shop.

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Online and Offline become „No-Line“ – Retail Strategies in the focus of German convention “Online Handel 2014”.

The German annual conference for online trading called “Jahreskongress Online Handel” is considered the kick-off event for the digital retail industry. The event took place on the 22nd and 23rd of January 2014 for the 10th time and it attracted about 400 solution users, decision makers and managers to Cologne. In best-practice presentations, leading sales representatives gave new forecasts regarding technologies, concepts and strategies for trading.

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Tricks of the Trade: Long Tail 101

Popular search terms account only for 30% of the overall searches performed on the web. The remaining 70% of search queries occur within the so-called Long-Tail. The Long-Tail is an increasingly important strategy for the future business of online retailing and is all about selling less of more.

Today the Long Tail term does not only account for these niche products, but also to search requests with deviations from regular spelling. So if your search ecommerce engine is incapable of understanding typographical errors, singular or plural terms etc. you have got great news coming.

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