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Tag: Retailer

EuroShop 2014: Retailers are willing to invest.

109,000 visitors from 110 countries at the world’s leading retail trade fair.

“The EuroShop is and remains the most important meeting place for the world of retail.” – This is the summary of Hans Werner Reinhard, Deputy Managing Director, Messe Düsseldorf, regarding EuroShop 2014, which took place from 16th to 20th of February already the 18th time. As the international leading trade fair for the retail branch, EuroShop is held since 1966 every three years and records continuous growth in both visitor and exhibitor numbers.

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E-Commerce Nordics: It’s all about Internationalisation.

Swedish Distanshandelsdagen 2014 had a strong focus on internationalisation, customer experience and cross channel scenarios.

Sweden’s e-commerce is booming: As an annual average, Internet shoppers spend more than 1000 € each – mostly on books, clothes and home electronics. Meanwhile, the online trading in Sweden generates an annual turnover of over 7 billion euros, with a rising trend.

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Online and Offline become „No-Line“ – Retail Strategies in the focus of German convention “Online Handel 2014”.

The German annual conference for online trading called “Jahreskongress Online Handel” is considered the kick-off event for the digital retail industry. The event took place on the 22nd and 23rd of January 2014 for the 10th time and it attracted about 400 solution users, decision makers and managers to Cologne. In best-practice presentations, leading sales representatives gave new forecasts regarding technologies, concepts and strategies for trading.

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Retail Show Warsaw 2013: How to provide customers a real cross channel experience.

The competition in the retail industry is enormous: Whether in terms of payment services, store design or devices for product search – merchants top each other continuously by using the latest innovations in their shops to make the customer experience as smooth as possible.

In addition, pure brick and mortar stores more and more get under pressure due to the fast growing e-commerce throughout Europe. Thereby, the Polish e-commerce is expanding most – in 2012 online sales increased by almost 30%, according to the Center of Retail Research.

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4 tips for your cross channel strategy – best practices from Conrad Electronic

Cross channel distribution is in the focus of the digital commerce – and already now sustainable strategies are carried out to bind customers to the company through all sales channels.

Buying in the internet and picking up in the store around the corner, finding online articles at store terminals and having them delivered to the doorstep, using the online shop as a showroom in order to guide customers into brick and mortars (ROPO strategy). Customers don’t care about the particular channel – for them, omni channel commerce simply means a fulfilling shopping experience. They only recognize it if it doesn’t work.

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The next best action in retail – etailment summit 2013 Berlin

They practiced ample self-criticism. Rarely before, the own industry has been scrutinized so critically as at the etailment Summit 2013. Jack Wolfskin CEO, Michael Rupp, said the retail industry has by and large missed it to respond to the changes in consumers’ behavior. Additionally, the relentless questioning of Moderator Olaf Kolbrück stripped down the speakers’ innovative ideas and concepts.

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Merchandising lecture fills auditorium at Ecommerce Trends 2013

Over 2000 visitors attended the Warsaw National Stadium at the 23th and 24th September. Not due to a to a sports event, but to fifth edition of Poland’s largest fair in online trading: “Ecommerce Trends 2013”. As the name suggests, market innovations and future technology standards were in the foreground. Thereby some well reputed ecommerce experts held workshops and lectures.

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