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Tag: Shop optimization

B2B shops have to be simple! 6 shop functions that every purchaser needs

B2B e-Commerce is growing – as proven by an expert survey of online purchasing behaviour in B2B e-Commerce conducted on behalf of ibi research, SIX Payment Services and Creditreform in 2017. 88 percent of companies questioned had recorded a noticeable increase in the proportion of online purchases over the preceding two years. The primary reason for this development is a gradual shift of shopping behaviour away from the private sphere, moving to daily commercial life. Online purchasers expect the comfort they are used to, and they expect B2B to be fast. The following article explains which shop functions provide purchasers with exactly what they expect.

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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