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More revenue in 2016? This is what retailers should do!

The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.

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What should online retailers do to generate more revenue in 2016?

Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.

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How the comfort factor leverages SEO

When I go into a shoe shop, as a rule I want to buy shoes. Frequently I am drawn in by the range of styles in the shop window and I will try on three to four pairs of shoes in order to buy a pair – or, less often, not to buy a pair. A good sales assistant will figure out what I’m looking for by seeing which shelf I’m browsing and will quickly bring me the right sizes from the cellar (or wherever else it is they disappear to). If I had had to rummage through a huge stockroom full of all the available styles and sizes, I would definitely have saved myself the expense of the last few pairs.

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More revenue in 2016: weekly expert tips during advent season

Today is Black Friday – the official launch of this year’s Christmas business. Whether in the domain of search engine marketing, usability improvement or on-site merchandising; online retailers put a lot of optimisation effort to make their online shops fit for Christmas season.

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