inspiring shop features for online retailers

Posted on 17th March

Econsultancy regularly features interesting and inspiring content about retailers and trends on their blog. It currently presents Hobbycraft, a British DIY online shop as ecommerce best practice example. The trending article on the Econsultancy blog covers all areas of expertise the online DIY retailer excels at, including customer experience, usability and conversion boosters. Many of the praised features are powered by FACT-Finder: for example the search and navigation tool allows visitors to quickly find what they are looking for. Even for those who do not know how to type a certain brand - the error-tolerance feature finds the right product. And suggestions supported by pictures appear whilst typing the first letters.

How Hobbycraft increased its conversion rate by 170%