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Can e-retailers afford not investing in mobile search?

In the days when search is more mobile than ever before, e-retailers should ask themselves one question. Can I afford not investing in mobile search?

The Nielsen study suggests that 68% of us are on the go when we make mobile searches. Small screens and screen keyboards contribute to more mistakes while searching for a product than searching on a desktop. Therefore e-retailers should pay special attention to mobile search functionalities. Especially when considering that 70% of PC based searches, completed within a week, are completed in a singe day on mobile devices. This is a screaming source of additional revenue!

Read how to enhance your mobile search in the article “Mobile search- have you got the measure of it?” by Jonathan Ross, Business Development Manager UK at FACT-Finder.

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