Concerning digital trade, advances in technology are taking place in quick succession. Omni-channel distribution and Data Driven Commerce are for retailers no longer visions of the future. Staying up to date in terms of technology trends is often a challange for top decision makers in the trading business. Therefore, the EHI Technologietage attracted many IT managers and C-levels this year. In total, 500 visitors came on 5th and 6th November to the event in Cologne.
As the most important conference for trading technology in the German-speaking countries, the EHI Technologietage offered the ideal setting to gain practical insights into current commercial developments and pioneering IT projects. Retail experts shared their knowledge through lectures. A perfect opportunity for IT and retail managers to gather fresh ideas for their own businesses. Among others, these topics were discussed:
- Mobile devices as cash and merchandise management from the cloud
- Optimal combination of several sales channels
- Virtual product displays, newest apps etc.
On the accompanying exhibitor forum, more than 30 companies presented themselves – in particular service and solution providers. Including FACT-Finder: At the booth, our visitors were mostly curious about how FACT-Finder can help in realising multi-channel and omni-channel strategies. So we showed for example how to engage individual customer interests during the buying process, provide relevant information across all channels and thereby increase sales in the multi-channel distribution.
Our conclusion after the second day: With high-profile visitors and lectures on top level, the EHI Technologietage are an extra-class retail-event – attendance in 2014 is strongly recommended!