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Author: Albert Pusch

Albert Pusch is the Marketing Director at FACT-Finder. Albert writes about the future of communication, retail, ecommerce and b2b marketing . He is the co-founder of Germany’s socialmedia-blog.de and his articles were published on forward thinking marketing sites like The Wall, IBM Smarter Commerce, Mobile Zeitgeist and many other.
Albert has also spoken at industry gatherings and conferences like SMX Munich, and other. In 2012 Salesforce.com ranked him among the top Social Media Influencer in Europe.

E-fashion Merchandising: How to win new customers and sell more in E-Commerce

Shop windows, themed sections, discount stands, targeted merchandising is an indispensable part of fashion commerce. It allows retailers not only to present precisely selected products but also to inspire indecisive customers, guide in the store and promote a combination of products.

Of course, these goals are already considered of great importance in ecommerce and have been for a long time, but we can learn a thing or two from leading fashion stores when it comes to which merchandising measures are most appropriate in terms of increasing customer satisfaction, conversion rate and average basket size. Here’s a few tips and tricks to keep in mind if you ask yourself how to win new customers and sell more in E-Commerce.

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10 top speakers you should meet at Global E-commerce Summit Barcelona 2014

Global E-Commerce Summit is the leading conference on e-commerce and omni-channel retailing and will take place from 16th to 18th of June 2014 in the Hotel Arts, Barcelona. This year’s traide fair motto is “The Next E-Commerce Revolution: No Borders, No Channels”. It focuses on a goal, in which merchants are currently investing a lot: selling in multiple channels and in multiple countries.

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Internet Retailing Expo: The Omnichannel Shopping Experience in Focus

Whether checking online prices on a smartphone whilst being in a brick and mortar, searching for products via tablet during a TV ad break or any another scenario – customers take for granted that channel hopping will work without a hitch which imposes a technical challenge on retailers. As a consequence, e-commerce and multichannel solutions gain more and more in importance.

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The next best action in retail – etailment summit 2013 Berlin

They practiced ample self-criticism. Rarely before, the own industry has been scrutinized so critically as at the etailment Summit 2013. Jack Wolfskin CEO, Michael Rupp, said the retail industry has by and large missed it to respond to the changes in consumers’ behavior. Additionally, the relentless questioning of Moderator Olaf Kolbrück stripped down the speakers’ innovative ideas and concepts.

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Market Watch: eCommerce Japan

Almost a year after the earthquake and its following disasters in Japan, the country is slowly picking up speed again. We are as well witnessing a recovering eCommerce market, which experienced a decline in revenue in the aftermath; however there are still uncertainties in the forecasts.

Nevertheless, Japan is still the world’s top digital society. Internet World Stats, an online research institute points out that approximately 100 million people, which corresponds to 80% of the population, use the internet in Japan. Although the major Japanese B2C e-commerce players like Rakuten experienced a decline in revenue, people are starting to buy again. Most popular items of Japanese online customers are books, followed by fashion, music and travel (source: ystats.com).

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Are you placing your top sellers on top of your search result list?

“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem of eCommerce enthusiasts these days. As it is, most shop owners put a lot of effort (and money) in SEO and SEM but neglect to focus on important on-site issues such as product presentation in result pages.

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