The German Brand Institute honors FACT-Finder for its excellent brand, consistent brand management, sustainable campaigns and marketing projects.
Author: Albert Pusch
Albert Pusch is the Marketing Director at FACT-Finder. Albert writes about the future of communication, retail, ecommerce and b2b marketing . He is the co-founder of Germany’s socialmedia-blog.de and his articles were published on forward thinking marketing sites like The Wall, IBM Smarter Commerce, Mobile Zeitgeist and many other.
Albert has also spoken at industry gatherings and conferences like SMX Munich, and other. In 2012 Salesforce.com ranked him among the top Social Media Influencer in Europe.
Of course, these goals are already considered of great importance in ecommerce and have been for a long time, but we can learn a thing or two from leading fashion stores when it comes to which merchandising measures are most appropriate in terms of increasing customer satisfaction, conversion rate and average basket size. Here’s a few tips and tricks to keep in mind if you ask yourself how to win new customers and sell more in E-Commerce.
They practiced ample self-criticism. Rarely before, the own industry has been scrutinized so critically as at the etailment Summit 2013. Jack Wolfskin CEO, Michael Rupp, said the retail industry has by and large missed it to respond to the changes in consumers’ behavior. Additionally, the relentless questioning of Moderator Olaf Kolbrück stripped down the speakers’ innovative ideas and concepts.
Almost a year after the earthquake and its following disasters in Japan, the country is slowly picking up speed again. We are as well witnessing a recovering eCommerce market, which experienced a decline in revenue in the aftermath; however there are still uncertainties in the forecasts.
Nevertheless, Japan is still the world’s top digital society. Internet World Stats, an online research institute points out that approximately 100 million people, which corresponds to 80% of the population, use the internet in Japan. Although the major Japanese B2C e-commerce players like Rakuten experienced a decline in revenue, people are starting to buy again. Most popular items of Japanese online customers are books, followed by fashion, music and travel (source: ystats.com).
“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem of eCommerce enthusiasts these days. As it is, most shop owners put a lot of effort (and money) in SEO and SEM but neglect to focus on important on-site issues such as product presentation in result pages.