ROPO, short for Research Online Purchase Offline, was named as the e-commerce trend to focus on in 2019. But what exactly is it? And what to do about it?
Category: eCommerce Trends
Comprehensive retailer survey
Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.