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Category: eCommerce Trends

One Simple Mother’s Day Marketing Idea to Reach (And Win) Thoughtful Shoppers

Consumers are excited to celebrate Mother’s Day but need help finding the perfect gift. Here’s one easy marketing idea that will connect with thoughtful shoppers and inspire purchases that will wow mom. Did we mention it’s interactive, helpful, intuitive – and fully digital?

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eFood and Artificial Intelligence: 7 tips for a sales increase of up to 30% in the online supermarket

Buying fashion or books online – that has become the norm for most customers. However, online shopping behaviour has remained more cautious in the foodstuffs segment. But now, forecasts suggest that strong… Leave a Comment

Delivering CRO and the bigger omnichannel picture

Being able to deliver consistency on a company’s website is imperative to successful digital strategy. Site search for one carries an expectancy for customers, and can make or break a shopping experience for them. Customers who can’t find the products or content they’re looking for, move on to your competitors. As a result of this, retailers across Europe are refocusing their investment in site search because they recognise the importance and range of benefits that effective merchandising rules can bring to their businesses. 

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Interview with Carsten Kraus: “Deep Neural Networks could develop their own moral concepts”

The victory of Google’s Alpha Go deepmind software over South Korean go-champion Lee Sedol does not only herald the next round of the industrial revolution. According to IT expert Carsten Kraus, the resulting superiority of Deep Neural Networks (DNNs) over human intelligence may even mark the end of all upheavals. This interview was originally published in the German magazine “e-Commerce News”

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