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The pioneering mood has gone.
Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. Data quality management as duty.
This has been evident for some time but it has now been highlighted by comprehensive research we have undertaken, which raises questions about the lack of support, which is being accorded to data within organisations.
The business world is based on data, not computers. This is understood on paper, yet often neglected in practice. It is necessary for a clear strategic and interdepartmental position on the issue, so departments know where responsibility lies.