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Category: FACT-Finder

Everything about FACT-Finder: updates , product information , features, events, expos, FF video content, webinare and more.

Valentine’s Day is just around the corner: 5 tips to help you make your online shop irresistible

February 14th has long been regarded as the day of love. It is not just couples who have the chance to give one another gifts: It is increasingly common for people to take the opportunity to do something nice for friends and family members. That is a good reason for online retailers to spruce up their own shops with some targeted marketing efforts. In this article, we show you how to do this and explain why it’s also worth doing for retailers who don’t sell traditional Valentine’s Day products.

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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How FACT-Finder 7.3 makes managing your shop more efficient

The wait is over: FACT-Finder 7.3 is  released. The new version is particularly exciting for retailers using multiple FACT-Finder channels: from now on, it will be possible to simultaneously manage and maintain different channels (i.e. online shops or sub-shops), without having to work on each one separately.

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FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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More revenue in 2016? This is what retailers should do!

The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.

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What should online retailers do to generate more revenue in 2016?

Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.

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How the comfort factor leverages SEO

When I go into a shoe shop, as a rule I want to buy shoes. Frequently I am drawn in by the range of styles in the shop window and I will try on three to four pairs of shoes in order to buy a pair – or, less often, not to buy a pair. A good sales assistant will figure out what I’m looking for by seeing which shelf I’m browsing and will quickly bring me the right sizes from the cellar (or wherever else it is they disappear to). If I had had to rummage through a huge stockroom full of all the available styles and sizes, I would definitely have saved myself the expense of the last few pairs.

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Companies Need to be doing More than Simply Paying Lip-Service to Data Quality

Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. Data quality management as duty.

This has been evident for some time but it has now been highlighted by comprehensive research we have undertaken, which raises questions about the lack of support, which is being accorded to data within organisations.

The business world is based on data, not computers. This is understood on paper, yet often neglected in practice. It is necessary for a clear strategic and interdepartmental position on the issue, so departments know where responsibility lies.

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10 top speakers you should meet at Global E-commerce Summit Barcelona 2014

Global E-Commerce Summit is the leading conference on e-commerce and omni-channel retailing and will take place from 16th to 18th of June 2014 in the Hotel Arts, Barcelona. This year’s traide fair motto is “The Next E-Commerce Revolution: No Borders, No Channels”. It focuses on a goal, in which merchants are currently investing a lot: selling in multiple channels and in multiple countries.

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