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How to provide visitors to your shop with more accurate search results

How to provide visitors to your shop with more accurate search results

Published October 29, 2018
The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?

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Valentine’s Day is just around the corner: 5 tips to help you make your online shop irresistibleValentines Day Online Shop Optimization

Valentine’s Day is just around the corner: 5 tips to help you make your online shop irresistible

Published January 30, 2018
February 14th has long been regarded as the day of love. It is not just couples who have the chance to give one another gifts: It is increasingly common for people to take the opportunity to do something nice for friends and family members. That is a good reason for online retailers to spruce up their own shops with some targeted marketing efforts. In this article, we show you how to do this and explain why it’s also worth doing for retailers who don’t sell traditional Valentine’s Day products.

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

9 KPIs to help shop owners optimize every customer journey in the sales funnel

Published January 11, 2018
Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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How FACT-Finder 7.3 makes managing your shop more efficientMultichannel_FACT-Finder_7.3.

How FACT-Finder 7.3 makes managing your shop more efficient

Published May 17, 2017
The wait is over: FACT-Finder 7.3 is  released. The new version is particularly exciting for retailers using multiple FACT-Finder channels: from now on, it will be possible to simultaneously manage and maintain different channels (i.e. online shops or sub-shops), without having to work on each one separately.

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FACT-Finder Release 7.2: merchandising meets personalisationProduct Campaings FACT-Finder 7.2

FACT-Finder Release 7.2: merchandising meets personalisation

Published October 10, 2016
The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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More revenue in 2016? This is what retailers should do!

More revenue in 2016? This is what retailers should do!

Published December 14, 2015
The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.

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What should online retailers do to generate more revenue in 2016?

What should online retailers do to generate more revenue in 2016?

Published December 7, 2015
Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.

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How the comfort factor leverages SEOExpert Tip Eric Kubitz

How the comfort factor leverages SEO

Published November 30, 2015
When I go into a shoe shop, as a rule I want to buy shoes. Frequently I am drawn in by the range of styles in the shop window and I will try on three to four pairs of shoes in order to buy a pair – or, less often, not to buy a pair. A good sales assistant will figure out what I’m looking for by seeing which shelf I’m browsing and will quickly bring me the right sizes from the cellar (or wherever else it is they disappear to). If I had had to rummage through a huge stockroom full of all the available styles and sizes, I would definitely have saved myself the expense of the last few pairs.

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Companies Need to be doing More than Simply Paying Lip-Service to Data QualityData Quality Management

Companies Need to be doing More than Simply Paying Lip-Service to Data Quality

Published May 12, 2015

Too many businesses are viewing ‘Big Data’ as merely a trend and are not extracting long-term value from it. Data quality management as duty.

This has been evident for some time but it has now been highlighted by comprehensive research we have undertaken, which raises questions about the lack of support, which is being accorded to data within organisations.

The business world is based on data, not computers. This is understood on paper, yet often neglected in practice. It is necessary for a clear strategic and interdepartmental position on the issue, so departments know where responsibility lies.

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