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Category: Success Stories

In-depth case studies of customers, best practices and their e-commerce success with FACT-Finder solutions.

Ecommerce Roadmap 2016: Infographic to accompany the FACT-Finder Retailer Survey

Comprehensive retailer survey

Which roles will marketplaces play in future? How much potential lies in predictive analytics? And what will the key issue be in mobile commerce in 2016? Within the context of a study conducted by FACT-Finder, more than 700 ecommerce insiders provided answers to strategically significant questions.
The results of the comprehensive retailer survey show how online retailers feel regarding current trade issues and trends, and which measures are at the top of their To-Do lists for this year.

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Usability explained: Examples and advice for successful user guidance

To help online visitors with orientation and to speed up a user’s search for the right product, most web shops use an auto-suggest function. Successful user guidance, this means, having typed the first few characters into the search field a list of word suggestions will appear.

Today’s searching technologies allow retailers to play off further data such as pricing, customer ratings and brand logos in the list of suggestions. In this way, access to a whole range of products is additionally supported. However, shops still need to be careful when using these techniques as an overload of text and pictures will only lead to confusion among users.

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5 Best Practice Hints for Maximised E-Commerce Success

As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations that apply to all – some very basic, others much more complex. But one rule rings true for all: The devil is in the detail.

Here’s five best practice tips to ensure maximised e-commerce success.

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Arabulvar.com – our customer in Turkey has gone live with FACT-Finder

We are very happy to present our first client in Turkey who has gone live with FACT-Finder Search & Navigation solution: On Arabulvar.com visitors can now find the products they are looking for more quickly and conveniently in a user-friendly and intelligent way. Ara.bu.lvar is an OTTO Group project and a comprehensive site, offering thousands of different products- starting from electronics and clothing, ending on cosmetics and toys. FACT-Finder provides a number of great features for the ecommerce site, such as the Suggest or the After Search Navigation and faceted Search.

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Edinburgh Woollen Mill acquires Peacocks

Privately owned Scottish group, Edinburgh Wollen Mill, has acquired Peacocks fashion chain. Thanks to the acquisition of 388 out of 612 stores, this well known brand on the high street will continue trading. Edinburgh Wollen Mill is known for its finest quality products. They achieve the best value by being involved in every aspect of the product development cycle.

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Use Information from Search Requests to Increase Revenue.

Easter, Summer Fashion, P3, Shirt, and Nike: Every search term entered in your online-shop provides valuable insight as to how your customers think – and how they buy. Information is often concealed within the terms used, and this you can use to your own advantage – for improved search results, special landing pages, or product ranges. Use it to reach the heart of your target group.

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6 tips to define the best view for your product range: list/grid view

There are lots of reasons for using list or grid view in your online shop. But in which cases is it more profitable to use grid instead of list view? When does the list view perform the best? We have gathered some tips for displaying the search results for the online shop visitors.

The right offer. At the right time.

FACT-Finder Recommendation Engine

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Are you placing your top sellers on top of your search result list?

“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem of eCommerce enthusiasts these days. As it is, most shop owners put a lot of effort (and money) in SEO and SEM but neglect to focus on important on-site issues such as product presentation in result pages.

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How faceted navigation affects your search engine results

In a 5 page report Bloofusion points out, how filter navigation (faceted search) can positively effect search engine results. Last month we presented our new SEO Enhancer for the first time, at the “mail order world congress” in Wiesbaden/ Germany.

The tool is to help shop operators, who use FACT-Finder, to automatically use the knowledge collected by their on-site search and navigation in a way that search engines can rate individual product-categories and product-detail pages higher and index them more easily.

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