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Category: tips & tricks

Useful knowledge around e-commerce.

Dos and Don’ts for Personalisation in the Online Shop

Price pressure is on the increase in eCommerce and online shoppers are more demanding than ever. To offer your customers more added value and develop long-term customer loyalty, you need to think about their shopping experience. The customers themselves have already recognised the advantages personalisation can bring. This is demonstrated by the global “Connected Commerce” study from digitasLBi – it states that 87 percent of online shoppers buy more when they receive personalised offers after logging on. However, as is so often the case in eCommerce, there is much that can be done correctly, and much that can be done incorrectly, with personalisation. The following sections provide some suggestions.

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B2B eCommerce – How to compete against Alibaba and Co.

B2B companies face a slightly lower risk of being overrun by global players such as Amazon and Alibaba thanks to higher customer loyalty compared to B2C companies. However, the danger cannot be ruled out. A study by ibi Research found out in 2017 that more than half of all B2B companies already generate more than 10% of their total revenue online. This percentage will continue to rise rapidly in the coming years, similar to the development of online sales in B2C trading a few years ago.

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7 FACTs about product ranking in the shop – infographic with tips to increase online revenue

The order of products in search results and on category pages has a huge impact on what your customers place in the shopping cart and purchase. That is why you should leave nothing to chance when considering how to rank your products. The following infographic shows you:

  • How much more revenue you can generate with optimised sorting
  • Which ranking concepts have proved themselves during our work with 1,600 shops
  • And much more…
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Increased AdWords ROI: how online search improves your SEA campaigns

Search engine advertising allows you to reach potential customers when they are searching for a product or a service. The greatest challenge is probably to turn users into conversions once they click on the advert and reach the landing page. This article explains how the FACT-Finder campaign functions help you to easily equip your landing pages with correct, up-to-date content and improve your conversion rate.

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Valentine’s Day is just around the corner: 5 tips to help you make your online shop irresistible

February 14th has long been regarded as the day of love. It is not just couples who have the chance to give one another gifts: It is increasingly common for people to take the opportunity to do something nice for friends and family members. That is a good reason for online retailers to spruce up their own shops with some targeted marketing efforts. In this article, we show you how to do this and explain why it’s also worth doing for retailers who don’t sell traditional Valentine’s Day products.

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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FACT-Finder Release 7.2: merchandising meets personalisation

The FACT-Finder Release 7.2, which offers brand new functions alongside backend improvements and increased performance, is to be released just in time for the eCommerce Expo London on 28.09.2016. You, our customers, have played a major role in determining the contents of the most recent version, for your suggestions and requests have been channelled directly into the development. The result is a logical expansion to Version 7.1. Discover some of the most important innovations below.

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