Category: Tips & Tricks
Useful knowledge around e-commerce.
The pioneering mood has gone.
Today is Black Friday – the official launch of this year’s Christmas business. Whether in the domain of search engine marketing, usability improvement or on-site merchandising; online retailers put a lot of optimisation effort to make their online shops fit for Christmas season.
Bricks-and-mortar stores are currently able to offer a more comprehensive and specific consultation service than online shops – but online retailers can already reproduce many of the features offered by a real human customer consultant by integrating a software-based guided selling function.
By using guided selling, an ecommerce site can discover what a customer’s needs and concerns are, tailor the results they see in product searches and help them overcome buyer remorse.