Mobile commerce is still on the rise – according to the IMRG, nowadays more than 50 per cent of UK online sales come from smartphones and tablets.
In order to profit to the max from this trend, merchants are currently investing a lot in setting up and optimising mobile shops. However, in many cases their mobile conversion rate remains significantly lower than the desktop conversion rate.
One main reason for this lies in usability: it is, by definition, harder to use a mobile site than a desktop site, because of the smaller screen. But, it becomes even harder if the right search results and filters do not appear.
Customers using their smartphone can only see two or three search results without scrolling. If you ensure that those results are relevant – including cases of misspellings – you are able to increase mobile conversions by more than 110 per cent, according to A/B tests. In the infographic you can learn more about what’s important in M-commerce now.
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Written by:
Jasmin HerbJasmin Herb is Inbound Marketing Specialist in the FACT-Finder marketing team. She’s specialized in Social Media Marketing, Content Marketing, Search Engine Optimization / Search Engine Advertising, Conversion Optimization and Public Relations. During her work at FACT-Finder, she developed a deep understanding on e-commerce, product data quality, retail strategy, conversion optimization and the latest trends in retail. In 2011, Jasmin graduated from Pforzheim University and holds a Bachelor of Science in Marketing and Communication Science.