Today is Black Friday – the official launch of this year’s Christmas business. Whether in the domain of search engine marketing, usability improvement or on-site merchandising; online retailers put a lot of optimisation effort to make their online shops fit for Christmas season.

Of course, the most sales-boosting time of the year usually is the most stressful time – and merchants primarily have to ensure a smooth selling process and customer service. This is why they mostly have no time to do other things. Nevertheless it is worth to regularly have a look at our FACT-Finder blog – particularly for those of you who are looking for new sales levers for 2016.

As of next Monday you will find after each Advent a new expert tip on the FACT-Finder blog. Among them are tips of Eric Kubitz, SEO expert and director of CONTENTmanufaktur, as well as Johannes Altmann, ecommerce expert and director of Shoplupe Ltd.