The growth of eCommerce has made it much easier for even small brands and retailers to trade outside of their domestic markets. However, while the infrastructure might be there to support this, it can still take a considerable investment in time and money to understand the intricacies of doing business in different markets. Often this leads to companies not taking advantage of these expanded markets and continuing, solely, to trade locally.
Due to operating in almost all European eCommerce markets, we are in the unique position of being able to see how the different countries across Europe work within the eCommerce sector and we have compiled this information into a pan-European report, which highlights the issues and trends across the region. The following is a snapshot of our experiences.