Popular search terms account only for 30% of the overall searches performed on the web. The remaining 70% of search queries occur within the so-called Long-Tail. The Long-Tail is an increasingly important strategy for the future business of online retailing and is all about selling less of more.
Today the Long Tail term does not only account for these niche products, but also to search requests with deviations from regular spelling. So if your search ecommerce engine is incapable of understanding typographical errors, singular or plural terms etc. you have got great news coming.
In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops). Generally, if we have a job to do, we’re going to look for the right tool to do it with. Take mowing the lawn for example. If I’m in the market for an English Garden, I’m not going to run it over with a BMW M5. I’m going to grab my John Deere two-cylinder and with it, I’m going to create paradise.
The last two days at Internet Retailing were both energising and inspiring. Like a child trapped in cotton candy, or a fanatic entranced by Apple’s mystical glow, we are hungry for more. The eCommerce world is pulsating with invention, insight and a more polished professionalism than ever before. It was a pleasure to stand amidst my fellow eCommerce brethren and brethrettes, to push and redefine the possible. Yes… spring has sprung even over the otherwise rather gloomy Birmingham. It’s safe to say: Internet Retailing has successfully put Birmingham on the eCommerce map. This will be a show to follow closely in the future.
By using a combination of intelligent search and navigation combined with behavioural merchandising solutions, online retailers are able to take profitable opportunities: increase sales by up to 50 per cent but also satisfied customers who are more likely to return.
Yesterday I was at a seminar event and during the lunch break I got a message about the Oracle patch. The day before, Oracle has fixed a weak spot that became public on 08/02/2011. The patch prevents the conversion of value 2.2250738585072012e-308 and the server gets into an infinite loop (Denial-of-Service).
The civil war in northern Myanmar has forced many families to flee into Thailand. Having no money, many children are sold, abandoned, or forced into prostitution. I became aware of the disastrous situation of these children during my trip to Asia in 2005. And at that moment I decided to take part in an ambitious project based in the border triangle of Myanmar-Laos-Thailand which helps give these children a future. Omikron has been supporting various Hope for Life projects for more than three years now. This Christmas it is a great oppotunity to look back.