Numerous top decision makers from the retail industry had the 16th October 2013 marked in red on their calendar. Because on this day, this year’s Internet Retailing Conference & Expo in London, one of the most important events for business people in trade, took place. In the foreground were two issues that currently set the pace in the retail world: multichannel commerce and customer experience. In both, not only merchants that already appeal to customers through different channels were interested – among the visitors were also online pure players, executives of brick and mortar as well as suppliers and analysts.
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