FACT-Finder Travel is the innovative semantic search technology for online travel portals. Interviewed on rheinmain.tv Carsten Kraus, CEO of FACT-Finder, and Anja Maisch, Head of FACT-Finder Travel, explain the functions and advantages of FACT-Finder Travel and why it will be the future usability standard of online travel portals.
Leave a CommentTag: semantic travel search
How can semantic search improve the usability of online travel agencies? Our comparative study of the usability of online travel agencies was performed on 42 test persons in August 2011 (you can download the comparative study on the FACT-Finder Travel website). To study the behaviour when using online travel agencies, the test persons were first presented with a representation of five top-performing online travel agencies and next presented with the semantic travel search of FACT-Finder Travel. The results of the study were based on in-depth interviews as well as eye tracking performed on 70% of the test persons.
Leave a Comment
This year’s World Travel Market in London provided a packed full four days of networking, presentations and business opportunities. To get a feel of what is next and where the travel industry is heading, this proved to be the must-attend event of the year. With almost 48,000 senior travel industry professionals, government ministers and international press attending, the WTM leads the way for loads of partnering possibilities – and this year was no exception.