FACT-Finder Travel is the innovative semantic search technology for online travel portals. Interviewed on rheinmain.tv Carsten Kraus, CEO of FACT-Finder, and Anja Maisch, Head of FACT-Finder Travel, explain the functions and advantages of FACT-Finder Travel and why it will be the future usability standard of online travel portals.
Tag: semantic travel search
How can semantic search improve the usability of online travel agencies? Our comparative study of the usability of online travel agencies was performed on 42 test persons in August 2011 (you can download the comparative study on the FACT-Finder Travel website). To study the behaviour when using online travel agencies, the test persons were first presented with a representation of five top-performing online travel agencies and next presented with the semantic travel search of FACT-Finder Travel. The results of the study were based on in-depth interviews as well as eye tracking performed on 70% of the test persons.