Ecommerce is booming and many online shops are still experiencing fantastic growth rates. But something has shifted:
The pioneering mood has gone.
The pioneering mood has gone.
Tag: xmas
The pioneering mood has gone.
The simple answer is invest more time and money in identifying existing conversion holes and plugging them through data driven site improvements. Often ecommerce teams focus on the next big site enhancement, passing over basic UX flaws and conversion path inefficiencies, the impact of which compounds as traffic grows.
Due to digitalisation, retail has been undergoing a process of change for a number of years. It is crucial to business managers to identify promptly the most important trends in order to act successfully. In my view there are 3 trends emerging for 2016, which could help retailers to attract more visitors to their businesses and generate increased revenue.