{"id":2826,"date":"2018-11-06T12:49:23","date_gmt":"2018-11-06T11:49:23","guid":{"rendered":"http:\/\/www.fact-finder.com\/blog\/?p=2826"},"modified":"2025-01-06T21:40:48","modified_gmt":"2025-01-06T20:40:48","slug":"facts-about-black-friday","status":"publish","type":"post","link":"\/blog\/facts-about-black-friday\/","title":{"rendered":"7 facts you need to know about Black Friday"},"content":{"rendered":"\n

Black Friday is fast approaching. We\u2019ve gathered key facts from recent data about this important shopping day.<\/em><\/p>\n\n\n\n\n\n\n\n

Prepare your eCommerce business for the busiest shopping period of the year with 7 key trends driving this holiday season. From mobile commerce growth to AI-powered shopping assistants, these insights will help you stay ahead and increase your sales from Black Friday through Christmas.<\/p>\n\n\n\n

1) 5 fewer days, bigger rush<\/h2>\n\n\n\n

The 2024 holiday season presents a unique challenge with just 27 days between Thanksgiving and Christmas \u2014 the shortest shopping window since 2019. With Black Friday falling five days later than last year, sellers and buyers have less time for the holiday rush.<\/p>\n\n\n\n

2) Spending despite tight budgets<\/h2>\n\n\n\n

Consumers are more price-conscious this year due to rising living costs. While they\u2019re still willing to buy, they\u2019re being more selective, spending extra time browsing and comparing deals. This behavior increases cart abandonment but also presents opportunities.<\/p>\n\n\n\n

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Unlock the full Black Friday strategy<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

3) BNPL and credit card debt growing<\/h2>\n\n\n\n

Consumers are using Buy Now, Pay Later (BNPL) and credit cards to manage holiday spending. November 2023 saw record-high BNPL spending, and 37% of shoppers are using credit cards more than last year, a trend across all income levels.<\/p>\n\n\n\n

4) Mobile commerce beats desktop<\/h2>\n\n\n\n

2023 saw mobile commerce surpass desktop during Cyber Week, with phones and tablets generating 51.8% of total revenue. Simple UX changes can enhance the experience.<\/p>\n\n\n\n

5) Flexible fullfilment matters<\/h2>\n\n\n\n

Fulfillment options like Buy Online, Pick Up In Store (BOPIS) and curbside pickup are increasingly important. During Christmas and Boxing Week 2023, 1 in 3 orders was fulfilled through BOPIS, making it essential for last-minute shoppers and returns.<\/p>\n\n\n\n

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Discover how these trends impact your holiday strategy<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

6) Loyalty programs pay off<\/h2>\n\n\n\n

While price remains the biggest factor for shoppers, 46% say loyalty programs influence their purchasing decisions. In fact, 63% of shoppers are likely to make more purchases where they can earn and redeem points.<\/p>\n\n\n\n

7) AI helpers lead the way<\/h2>\n\n\n\n

As more shoppers go online, they expect the same level of assistance they receive in physical stores. AI tools are becoming essential to help customers find the right products at the right prices, just like hiring extra staff in-store for Black Friday.<\/p>\n\n\n\n

Your next steps<\/h2>\n\n\n\n

1) Download the guide now!<\/a><\/strong><\/p>\n\n\n\n

Get insights to attract, engage and convert holiday shoppers before your competition does. Don\u2019t wait \u2014 your success starts with a strong strategy. Plus, it includes a 5-minute checklist<\/strong> to audit your onsite search and ensure it\u2019s holiday-ready. Identify weaknesses and make adjustments before the rush begins!<\/p>\n\n\n\n

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Get access to insights<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

2) Contact us.<\/strong><\/a><\/p>\n\n\n\n

FactFinder\u2019s dedicated local support team is here to help you navigate the holiday season and create lasting value for your business.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Black Friday is fast approaching. We\u2019ve gathered key facts from recent data about this important shopping day.<\/p>\n","protected":false},"author":37,"featured_media":9578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[204],"tags":[249,414,596,41],"class_list":["post-2826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-tips","tag-black-friday","tag-cyber-monday","tag-holiday-shopping","tag-trends"],"yoast_head":"\n7 facts you need to know about Black Friday - FactFinder blog<\/title>\n<meta name=\"description\" content=\"Black Friday is around the corner - We present 9 Facts, Online-Retailers need to know about the start of the Christmas Shopping Season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fact-finder.com\/blog\/facts-about-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 facts you need to know about Black Friday - 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