{"id":4374,"date":"2020-01-21T13:20:41","date_gmt":"2020-01-21T12:20:41","guid":{"rendered":"http:\/\/www.fact-finder.com\/blog\/?p=4374"},"modified":"2020-11-12T09:10:15","modified_gmt":"2020-11-12T08:10:15","slug":"5-effective-strategies-e-commerce","status":"publish","type":"post","link":"\/blog\/5-effective-strategies-e-commerce\/","title":{"rendered":"5 Effective Strategies to Increase Your E-Commerce Conversion"},"content":{"rendered":"\n

Where to focus optimisation efforts to deliver an engaging customer experience and achieve ROI in e-commerce.<\/em><\/p>\n\n\n\n\n\n\n\n

Change is inevitable – it’s happening around us all the time, and it’s generally better to go with the flow than fight against it. Some are better than others at adapting to these changes, but as the saying goes – the early bird catches the worm. One area that has experienced profound change in recent years is retail and e-commerce. <\/p>\n\n\n\n

In the not-so-distant-past, retailers had all the power – they chose which products to sell and had more control over pricing and variety. Customers didn’t have much of a choice in where to go shopping and generally went to their local stores for all of their needs. <\/p>\n\n\n\n

Nowadays, power has\nshifted significantly in favor of the customer. They can easily go online to\ncompare prices and check for alternative brands, styles, etc. If a retailer\ndoesn’t provide the experience or products that they’re expecting, it is now\neasier than ever for them to buy elsewhere.<\/p>\n\n\n\n

For brick-and-mortar\nstores, this still leaves a bit of a challenge for customers – they must\nphysically get back in their car or hop on the tube to get to the next shop.\nHowever, online competitors are only a click away. Even while physically\nstanding in your brick-and-mortar shop customers could be looking for the same\nproducts online for cheaper.<\/p>\n\n\n\n

In order to avoid\nthis, retailers need to adapt to the rapidly evolving e-commerce landscape.\nYour usual strategies might not work anymore, but it’s more important than ever\nto keep customer’s attention and engage with them in a meaningful way. Customer\nloyalty is key, but where do you even begin? <\/p>\n\n\n\n

New technologies and e-commerce solutions become available every day and there’s an overwhelming amount of choices – there’s no way you can take advantage of them all. You need to focus your effort on what has the biggest positive effect on the customer experience, which will in turn build loyalty and revenue long-term. <\/p>\n\n\n\n

So, what has the biggest positive impact in e-commerce?<\/strong><\/h2>\n\n\n\n
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Five of the fastest\ngrowing e-commerce tech companies have come together to focus on the 5 most\nsignificant optimisation techniques for your online shop, spreading across the\nmost important touchpoints of the customer journey. Each section will provide you\nwith actionable recommendations that can serve as a launchpad for growth this\n2020.<\/p>\n\n\n\n

Download the free E-Book<\/a> now to learn how to:<\/h3>\n\n\n\n