{"id":4634,"date":"2020-02-27T11:21:40","date_gmt":"2020-02-27T10:21:40","guid":{"rendered":"http:\/\/www.fact-finder.com\/blog\/?p=4634"},"modified":"2022-10-11T15:31:33","modified_gmt":"2022-10-11T13:31:33","slug":"ecommerce-replatforming-interview","status":"publish","type":"post","link":"\/blog\/ecommerce-replatforming-interview\/","title":{"rendered":"E-Commerce Replatforming with Confidence: An Interview"},"content":{"rendered":"\n

What you should know before replatforming your e-commerce business<\/em>.<\/p>\n\n\n\n\n\n\n\n

Escalating\ncosts, out-of-date functionality, lackluster customer\nexperience\u2026 does this nightmare sound all too painfully familiar? Unfortunately,\nmost e-commerce businesses experience these struggles at one point or another,\nand it’s a sign that it might be time to consider replatforming. In fact, if these challenges aren’t anything new to\nyou, you probably should’ve begun the process already.\nWhatever your motivation for e-commerce replatforming may be, it is a significant decision that shouldn’t be taken lightly. It will\nimpact your business in a big way and it is highly recommended that you are\nwell-prepared to achieve the best outcome possible.<\/p>\n\n\n\n

To\nhelp you approach e-commerce replatforming with confidence, FACT-Finder reached\nout to an expert on the topic. Paul Montwill, CEO of ab<\/strong>commerce and\nMagico, has over 20 years of experience in e-commerce and has assisted\ncountless businesses, from start-ups to leaders in Irish retail, in the tricky\nprocess of replatforming. The following interview with Paul will answer some of\nthe most frequently asked questions regarding e-commerce replatforming and help you understand what obstacles to expect – and even more\nimportantly, how to avoid them.<\/p>\n\n\n\n

So without further ado, let’s dive deeper into the topic of replatforming an e-commerce business.<\/p>\n\n\n\n

What are the main reasons businesses decide to replatform their e-commerce site?<\/strong><\/p><\/blockquote>\n\n\n\n

Paul:<\/em> Well, there’s a number of reasons, but they all tend to fall in 4 main categories: financial, technical, functional and support.<\/p>\n\n\n\n

Financial<\/strong><\/em><\/h4>\n\n\n\n

From a financial perspective, your existing e-commerce platform\nmight have high maintenance and development costs. This\nis a particular issue with custom-built solutions like Magento, where every\ntime you want or need new functionality you have to pay for it. E-commerce is\nconstantly evolving, and by the time you have finished getting the\nfunctionality built and paid for, it could already be out-of-date. Then the vicious cycle continues and you already\nneed to begin looking for an upgraded version, which is far from ideal.<\/p>\n\n\n\n

Technical<\/strong><\/em><\/h4>\n\n\n\n

There are many technical reasons as well. A lot of websites suffer\nfrom a lack of ERP\/ePos integration, and this is very important for scaling an e-commerce website as you want to ensure\nstock levels and pricing are fully kept up-to-date and that orders\nautomatically download into the ePos\/ERP. When done well, you can have the\nconfidence to sell high volumes meanwhile also reducing the manual labour load.<\/p>\n\n\n\n

Another technical reason relates to the instability\nsome e-commerce businesses face during peak traffic periods. This is\nquite a common scenario, where a website normally does just fine but then slows\ndown significantly during Black Friday<\/a> and other peak traffic\ndays. Of course, this is when the website is actually meant to be making the\nmajority of its money so it can be quite problematic for an e-commerce\nbusiness.<\/p>\n\n\n\n

Functionality<\/strong><\/em><\/h4>\n\n\n\n

From a functional perspective, there might be a lack of 3rd<\/sup> party integrations to help you optimise the customer experience<\/a> in your online shop. A common issue with some e-commerce platforms is that whenever you need to add something to your website, you have to spend 2 to 3 months doing custom development and testing, when you should just be able to turn it on and see sales increase. For example, 3rd party services such as intelligent search<\/a> and navigation, like what FACT-Finder does, can be easily switched on or off with the right e-commerce platforms.<\/p>\n\n\n

\n
\"Tablet,<\/figure><\/div>\n\n\n

Another function-based reason businesses decide to replatform their\ne-commerce site is due to a poor mobile experience. Mobile has now surpassed\ndesktop and tablet as the most frequently used device for making purchases – it is absolutely crucial that your mobile experience is kept\nup-to-date.<\/p>\n\n\n\n

Support<\/strong><\/em><\/h4>\n\n\n\n

Last but not least, customer service concerns are definitely a\nfactor – perhaps your current e-commerce platform provider isn’t innovative enough to keep with the times. There’s also currently a\nmovement away from custom-developed solutions to off-the-shelf e-commerce\nplatforms, because partnering with an agency can keep you more focused on\ndriving online sales as opposed to going through the motions of a custom\ndevelopment. Retailers now expect that their web agencies are going to come to\nthem with recommendations on functionality – not the other way around. <\/p>\n\n\n\n

Okay, so there’s definitely a lot involved with making such a big decision. Let’s say a retailer has made the leap and has decided to replatform their e-commerce site. What are the different options or routes available to them?<\/strong><\/p><\/blockquote>\n\n\n\n

Paul: <\/em>In general, your options would be to go\nwith custom built, off-the-shelf or just upgrading your current e-commerce\nplatform. Of course, there’s a lot to consider before choosing which way to go\n– there’s no right way for every e-commerce business. <\/p>\n\n\n\n

Custom-built<\/em><\/strong><\/p>\n\n\n\n

With\na custom-built solution, the end result tends to be more expensive. You are\nresponsible for the functionality which means you have total control.\nUnfortunately, changes can take time, are costly and may not always be in line\nwith current e-commerce trends.<\/p>\n\n\n\n

Off-the-shelf<\/em><\/strong><\/p>\n\n\n\n

With\nan off-the-shelf solution, like ab<\/strong>commerce,\nyou will have less flexibility and control than with custom-built, but you will\nhave access to functionality that is current with e-commerce trends. The costs\nwill also be significantly less and functionality will be implemented quicker,\nincluding with 3rd-party integrations like FACT-Finder that the agency has a\nrelationship with.<\/p>\n\n\n\n

Upgrade<\/em><\/strong><\/p>\n\n\n\n

There\nmay also be an option to upgrade your current platform, but you should only do\nso if you are confident that your current provider can solve the issues that\nmade you consider e-commerce replatforming in the first place. Additionally,\nyou should be sure that they can provide you with the scalability you need for\nthe future. If this is the case for you, then staying with your current\nprovider may be the best option. Bottom line – is your current provider\ncontributing to the growth of your online sales, or stunting it?<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Let’s say a business isn’t completely confident with their current provider and they decide to go with an off-the-shelf solution. What are some important points to consider when choosing an e-commerce replatforming partner?<\/strong><\/p><\/blockquote>\n\n\n\n

Paul: <\/em>Great question, and it’s definitely a\nbig decision for an e-commerce business which they shouldn’t take lightly. You\nshould really cover all of your bases and ask all of the right questions before\nmaking your final decision.<\/p>\n\n\n\n

Strategic Considerations<\/em><\/strong><\/p>\n\n\n\n

From a strategic\nperspective, you need to look at the model they are suggesting. Are they\ntalking cloud, or custom development? You need to find out what their roadmap\nis for the future and also make sure that you can have a good working\nrelationship with this partner for the next 5 years or so.<\/p>\n\n\n\n

Integration Considerations<\/em><\/strong><\/p>\n\n\n\n

It’s also important here to check which 3rd-party integrations an e-commerce replatforming partner is involved with already because that makes it easier to switch on important functionality like optimised search and navigation<\/a>.<\/p>\n\n\n\n

Functionality Considerations<\/em><\/strong><\/p>\n\n\n\n

From a functional\nperspective, you need to make sure that all the essential functionality you\ncurrently have is included in their platform and, if there’s new functionality,\nthat it could easily be added to your platform as well. You shouldn’t just turn\non new functionality straight away and maybe unnecessarily clutter your\nwebsite. You must make sure that each added piece will have an improvement on\nyour traffic, conversion\nrate<\/a>, site speed, site stability or even your mobile experience. <\/p>\n\n\n\n

Support Considerations<\/em><\/strong><\/p>\n\n\n\n

And lastly, you\nwould need to look at the data migration services offered to make sure that\nthere’s enough assistance and support there to help you migrate to the new\ne-commerce platform seamlessly.<\/p>\n\n\n\n

Many businesses have e-commerce tools integrated into their shop to improve the customer journey. Is it difficult to transfer their existing tools to the new platform?<\/strong><\/p><\/blockquote>\n\n\n\n

Paul: <\/em>It can be, it depends. If you’re going\ncustom-built it can be quite difficult to bring them across and you would have\nto custom build each integration. <\/p>\n\n\n\n

For an off-the-shelf\nplatform, you might be able to switch on an integration. For example, ab<\/strong>commerce is an off-the-shelf platform and it\nhas a very good integration with FACT-Finder. Because of this, you can just\nswitch that on and there’s no extra integration required. If the e-commerce\nplatform you’re looking at doesn’t have an existing relationship with the tool\nyou’d prefer, it is still possible to integrate and the agency can generally\nhelp you with that, but you’d still have to go through an integration process.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

What are some of the biggest obstacles or fears that businesses face when they undergo e-commerce replatforming, and how can they be addressed?<\/strong><\/p><\/blockquote>\n\n\n\n

Paul: <\/em><\/p>\n\n\n\n

Project Blowout<\/em><\/strong><\/p>\n\n\n\n

Well, one major fear\nis project blowout – along with the cost and time that goes with it. We have\nall heard the nightmare stories of e-commerce replatforming projects taking\nyears to complete. Our advice would be to go with an off-the-shelf platform\nwhenever possible as this will dramatically reduce the risk of project blowout.\nWith this route, the project shouldn\u2019t take longer than 2 to 4 months to\ncomplete when done correctly.<\/p>\n\n\n\n

Failure<\/em><\/strong><\/p>\n\n\n\n

A second fear is\nthat the project may not be seen as a success post-implementation because\ne-commerce replatforming projects can use a lot of resources, both financially\nand by taking employees away from their usual responsibilities. To avoid this,\nyou need to be very clear what the goals of the project are from the beginning\nand make sure that these goals are communicated to all stakeholders. It may not\nalways be about immediately increasing sales but rather improving internal\nprocesses or reducing costs.<\/p>\n\n\n\n

We would also advise\nyou to be careful about timing when you conduct a migration of your e-commerce\nplatform – you don\u2019t want to migrate during your peak selling time, so plan\nahead so that the migration happens at the best time for you and your business.\n<\/p>\n\n\n\n

Finally, ensure you\nhave a robust go-live plan that allows for proper testing and that all the\nrequired support is in place. For example, ensure you have the correct person\nlined up to update the DNS settings and don\u2019t leave it to the last minute. <\/p>\n\n\n\n

Dip in SEO<\/em><\/strong><\/p>\n\n\n\n

There is always a\nfear that your SEO will suffer as a result of e-commerce replatforming. This\ndoes not need to be the case if you manage it correctly, however, and the\nreplatforming could actually end up having a positive impact on your SEO. One\nhelpful bit of advice – make sure that you are using 301 redirects properly. <\/p>\n\n\n\n

Limited Resources<\/em><\/strong><\/p>\n\n\n\n

Many businesses also\nfear the impact e-commerce replatforming will have on their web team. A\nmigration can \u201cpause\u201d your web team for a few months and take them away from\nonline sales. To minimize this, carefully plan your project and bring in\ntemporary resources to do the migration.<\/p>\n\n\n\n

Catalogue Migration<\/em><\/strong><\/p>\n\n\n\n

A big obstacle in\ne-commerce replatforming is migrating your catalogue. When choosing your new\nplatform, make sure that you can either export your catalogue or better still\nthat you are integrated with your ePOS\/ERP. <\/p>\n\n\n\n

Wrapping it up<\/strong><\/h3>\n\n\n\n

E-commerce\nreplatforming can be daunting – but it’s certainly do-able if you go into it\nprepared and with agreed-upon goals. It’s important that you recognize the\nwarning signs early on about whether you’ll need to replatform in the near\nfuture so that you have plenty of time to do it right and find the best\ne-commerce partner for you.<\/p>\n\n\n\n

If you’d like to\nlearn more about e-commerce replatforming, contact ab<\/strong>commerce here<\/a>.\n<\/p>\n\n\n\n

If you’re interested in improving the customer journey in your online shop, reach out to our e-commerce experts here at FACT-Finder for a free, 15 minute demo using the form below:<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Meet the Speaker<\/strong><\/em><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>
\n

Paul Montwill is the CEO and technical architect of ab<\/strong>commerce and Magico. He specialises in e-commerce and analytics, which inspired him to give ab<\/strong>commerce it’s fitting name based on Analytics Based e-commerce. Over the past 20 years, Paul has worked with many of Ireland’s top online shopping destinations. He is proud to have been involved with many of the initial fast growth online start-ups when Irish e-commerce was still in its infancy, right through to today working with many of Ireland’s leading online retailers.<\/p>\n<\/div><\/div>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

ab<\/strong>commerce<\/a> is an industry leading e-commerce platform that allows rapid entry to market via an easy-to-use, low-technology solution that drives growth and success through data driven clarity while providing an excellent customer experience. <\/p>\n\n\n

\n
\"FACT-Finder<\/figure><\/div>\n\n\n

FACT-Finder<\/a> is the expert-voted #1 Best Site Search Solution. Our leading e-commerce technology combines all online shop functions that lead customers to the right products in record time. With our 19 years of experience and over 1,800 shop projects, retailers experience more sales across digital retail channels – up to 33% on desktop and 125% on mobile. <\/p>\n","protected":false},"excerpt":{"rendered":"

What you should know before replatforming your e-commerce business.<\/p>\n","protected":false},"author":36,"featured_media":4638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[225,204],"tags":[450,158,452,199,329,451,449],"class_list":["post-4634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-insights","category-retail-tips","tag-data-migration","tag-e-commerce","tag-e-commerce-platform","tag-ecommerce","tag-integration","tag-partner","tag-replatforming"],"yoast_head":"\nE-Commerce Replatforming with Confidence: An Interview - FactFinder blog<\/title>\n<meta name=\"description\" content=\"What you should know before replatforming your e-commerce business. 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