{"id":5434,"date":"2020-10-26T14:44:11","date_gmt":"2020-10-26T13:44:11","guid":{"rendered":"http:\/\/www.fact-finder.com\/blog\/?p=5434"},"modified":"2023-08-30T14:54:07","modified_gmt":"2023-08-30T12:54:07","slug":"digital-transformation-b2b","status":"publish","type":"post","link":"\/blog\/digital-transformation-b2b\/","title":{"rendered":"Mayflex: Digital Transformation in B2B"},"content":{"rendered":"\n<p><em>Explore Mayflex&#8217;s journey to digital transformation and learn how they improve the findability of products across 30 brands and 4 digital channels with FACT-Finder.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u201cWith FACT-Finder, we feel supported &#8211; it feels more like a partnership than what we\u2018ve experienced with other providers,\u201c says Samantha Lynch, Digital Product Owner at <a href=\"https:\/\/mayflex.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">Mayflex<\/a>. Mayflex is a leading distributor of converged IP solutions including infrastructure, networking and electronic security solutions. Unlike other B2B distributors, Mayflex offers a wide variety of products across multiple markets, from cables to security hardware, providing a complete selection of equipment to their customers. Additionally, Mayflex offers extensive training and technical support to help clients achieve success in their projects.<\/p>\n\n\n\n<p>In 2017, Mayflex placed their trust in <a href=\"https:\/\/www.fact-finder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FACT-Finder<\/a> to digitally transform their B2B business and create a seamless experience across customer touchpoints &#8211; whether customers make first contact online or offline. Mayflex is continuously expanding operations online, and FACT-Finder is there to support them every step of the way in providing the best online experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B2B eCommerce is booming, but this shift to online has its challenges\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/49dhnyFSnf4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Making e-commerce work in B2B<\/h2>\n\n\n\n<p>Historically, Mayflex\u2018s customers have gone directly through the sales team to make orders. They appreciate the experience of speaking to someone personally, especially compared to leafing through long, technical catalogues. Customers could even send an email to a sales associate and let them sort out finding the right products for them, which of course isn\u2018t conducive to scaling the business. When Mayflex decided to make the move to e-commerce, they needed to make sure that customers clearly recognized the value of shopping for these products online versus traditional methods. This was one of Mayflex\u2018s main struggles: bringing customers who normally speak with a sales representative to make the jump to ordering online via the website. <\/p>\n\n\n\n<p>With FACT-Finder, Mayflex achieved \u201ca seamless multichannel experience. You can start a quote with sales and then order it online or go the other way around and request a quote online and then carry on with sales to get the order processed,\u201c remarks Samantha. And customers are clearly recognizing the benefit and ease of purchasing online: in the 12 months leading up to March 2020, Mayflex achieved a 19% increase in the number of accounts ordering online per month.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-2.png\" alt=\"Automatic suggestions in the search bar\" class=\"wp-image-5437\" style=\"width:840px;height:521px\" width=\"840\" height=\"521\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-2.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-2-300x186.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-2-768x476.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>With FACT-Finder, <a href=\"https:\/\/www.fact-finder.com\/products\/core-search-suggest-analytics.html\" target=\"_blank\" rel=\"noreferrer noopener\">suggestions<\/a> can be customized to show images, brands, and more at a glance.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">30% growth in online sales<\/h2>\n\n\n\n<p>Thanks to FACT-Finder, it is now easier and more intuitive than ever for Mayflex\u2018s customers to find what they\u2018re looking for at any time. On their transactional site, Mayflex provides over 10,000 products across 30 brands &#8211; which could quickly become a nightmare to find without the proper digital optimizations. Additionally, each brand categorizes their products in different ways, making it extremely difficult for customers to have a consistent way to search and browse for products. To remedy this, Mayflex created their own online names and descriptions for products based on model, resolution, etc. These features appear in FACT-Finder\u2018s suggest function, along with helpful product images. This makes it easier for customers to see at a glance what products are available and quickly get to the best results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-3.png\" alt=\"Importance of content in digital transformation\" class=\"wp-image-5438\" style=\"width:840px;height:465px\" width=\"840\" height=\"465\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-3.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-3-300x166.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-3-768x425.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A seamless multichannel experience<\/h2>\n\n\n\n<p>Mayflex uses FACT-Finder to manage their four online channels: one for the Mayflex shop website, and three channels for their own brand, <a href=\"https:\/\/excel-networking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel<\/a>, which is available in English, French and Spanish. The Excel sites serve mainly to educate clients on the products offered and provide lots of content to improve the customer journey and help clients find the perfect products for their professional projects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-4.png\" alt=\"Examples of b2b filters in online shop\" class=\"wp-image-5439\" style=\"width:840px;height:648px\" width=\"840\" height=\"648\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-4.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-4-300x231.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-4-768x592.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>Dynamic filters only show the most relevant options for each product category to help customers quickly find what they\u2018re looking for<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Display only the most relevant products and filters<\/h2>\n\n\n\n<p>Using FACT-Finder\u2018s ranking rules, Mayflex can easily adjust the order in which products are displayed based on their own business objectives, availability and relevance to the search query. Mayflex also optimized their <a href=\"https:\/\/www.fact-finder.com\/products\/customer-journey.html\" target=\"_blank\" rel=\"noreferrer noopener\">filters<\/a> to help customers narrow down their search results to only those products that match their unique specifications. Previously, Mayflex had hundreds of filters on the sidebar that were overwhelming to navigate and often proved more difficult to use than just scrolling through pages of search results. FACT-Finder\u2018s dynamic filters allow Mayflex to refine these filters down to only those that are appropriate for the given search and push the most relevant filters to the top. In this way, online customers are quickly provided with useful filters to help them find exactly what they are looking for &#8211; which is key in technical projects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-5.png\" alt=\"Example of recommendations in Mayflex's B2B shop\" class=\"wp-image-5440\" style=\"width:840px;height:752px\" width=\"840\" height=\"752\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-5.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-5-300x269.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-5-768x688.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Intelligent recommendations and personalization, powered by AI<\/h2>\n\n\n\n<p>B2B clients have come to know and expect a certain level of quality in e-commerce shops from online shopping in their personal lives. Mayflex recognizes this and uses FACT-Finder to recreate one such powerful experience: <a href=\"https:\/\/www.fact-finder.com\/products\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">recommendations<\/a>. Using three levels of tailored recommendations, there\u2018s sure to be something online customers are interested in buying additionally, making cross-selling and up-selling a breeze.<\/p>\n\n\n\n<p>The first level of recommendations suggest products that complement the item shown as well as an alternative. The second level shows various alternatives, in the same price range, less and more expensive. And to make things even more interesting, there\u2018s a &#8220;compatible with\u201c section that shows additional products that would work well with current one being looked at. For example, if purchasing a security camera, Mayflex suggests a mount that will fit perfectly.<\/p>\n\n\n\n<p>Personalization takes the experience even one step further. Using data from a customer\u2018s current session, along with their purchase history and information on overall customer behavior, FACT-Finder is able to provide a personalized experience to each individual customer. Using AI, personalization recognizes preferences for brands, price ranges and categories to show the most relevant products, resulting in higher conversion and a more intuitive shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Easily switch and promote brands<\/h2>\n\n\n\n<p>B2B distributors often add or change brands they sell, and making this transition smooth for clients is critical. To achieve this, Mayflex uses <a href=\"https:\/\/www.fact-finder.com\/products\/merchandising.html\" target=\"_blank\" rel=\"noreferrer noopener\">FACT-Finder\u2018s merchandising campaigns<\/a> to promote new brands introduced to the market with hero products and special banners. It also serves as a great way to inform customers of new promotions being run. The campaigns are very quick and easy to set up &#8211; no programming or technical knowledge required.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-6.png\" alt=\"FACT-Finder's user interface for digital transformation\" class=\"wp-image-5441\" style=\"width:840px;height:561px\" width=\"840\" height=\"561\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-6.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-6-300x200.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-6-768x513.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>With FACT-Finder\u2018s easy-to-use back-end, merchandising campaigns can be set up quickly &#8211; and without any programming knowledge.<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">FACT-Finder\u2018s Intuitive <a href=\"https:\/\/www.fact-finder.com\/blog\/user-interface\/\" target=\"_blank\" rel=\"noreferrer noopener\">User Interface<\/a><\/h2>\n\n\n\n<p>\u201cI find it very easy to use. You don\u2018t need to have any particular technical knowledge to be able to use the settings and configuration within it &#8211; it\u2018s quite self-explanatory,\u201c remarks Samantha. \u201cThere\u2018s also a lot of support, so if we have an issue we can easily go through the Customer Service Desk to help improve some of the settings. Speaking with the FACT-Finder team regularly has made us aware of what else we can do with the system whereas with other providers, every time we wanted support we would have to pay for a separate package. With FACT-Finder, the support is there and they are quite willing to do training and point out areas of improvement. It feels like more of a partnership I\u2018d say.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How FACT-Finder supports Mayflex:<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_1.png\" alt=\"Overview of Mayflex's b2b digital transformation\" class=\"wp-image-5456\" style=\"width:840px;height:536px\" width=\"840\" height=\"536\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_1.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_1-300x191.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_1-768x490.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_2.png\" alt=\"Screenshot of Mayflex's online shop\" class=\"wp-image-5442\" style=\"width:840px;height:480px\" width=\"840\" height=\"480\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_2.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_2-300x171.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2020\/10\/Case_Study_Mayflex-7_2-768x439.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.fact-finder.com\/media\/download\/b2b-ecommerce-suite.html\" style=\"border-radius:2px;color:#fffffa;background-color:#1b4385\" target=\"_blank\" rel=\"noreferrer noopener\">More about the B2B eCommerce Suite<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-text-color wp-element-button\" href=\"https:\/\/www.fact-finder.com\/request-a-demo.html\" style=\"border-radius:2px;color:#1b4385\" target=\"_blank\" rel=\"noreferrer noopener\">Request a Free, Personalized Demo<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving the findability of products across 30 brands and 4 channels.<\/p>\n","protected":false},"author":29,"featured_media":5436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[353,201],"tags":[230,186,489,251,58,475],"class_list":["post-5434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-ecommerce","category-success-stories","tag-ai","tag-b2b","tag-digital-transformation","tag-machine-learning","tag-recommendations","tag-user-interface"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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