{"id":5848,"date":"2020-11-24T11:06:00","date_gmt":"2020-11-24T10:06:00","guid":{"rendered":"https:\/\/www.fact-finder.com\/blog\/?p=5848"},"modified":"2021-01-29T15:47:16","modified_gmt":"2021-01-29T14:47:16","slug":"e-commerce-tip-of-the-month-product-filters","status":"publish","type":"post","link":"\/blog\/e-commerce-tip-of-the-month-product-filters\/","title":{"rendered":"Make Finding the Right Products So Easy, Even Your Grandma Could Do It"},"content":{"rendered":"\n

Welcome to this edition of “E-Commerce Tip of the Month,\u201d a blog series where we provide retailers like you with actionable advice to increase sales and improve the customer journey in your online shop.<\/em><\/p>\n\n\n\n\n\n\n\n

As a digital native, I’m quite comfortable with making my purchases online, and I do it quite often. This was true before the pandemic, and it’s even more true now. However, there’s still a large percentage of the population that are learning to shop online for the first time – and struggling. As retailers, it’s your job to make that experience as seamless and intuitive for them as possible. My mom, for example, is now buying all of her groceries online – and this coming from a woman that still doesn’t understand that you don’t need a new email address for every new computer that you buy (sorry mom, you know I love you).<\/p>\n\n\n\n

So let’s jump into a ‘quick win’ of how you can help guide your customers through their online purchasing decisions to make them feel more confident in their choices using optimized product filters; after all, who wants to deal with returning something they bought online after they already had to wait for it to be shipped to them? I’m notorious for begrudgingly keeping something I’m not fully satisfied with just to avoid the hassle of shipping it back.<\/p>\n\n\n\n

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