{"id":7038,"date":"2021-12-06T13:12:50","date_gmt":"2021-12-06T12:12:50","guid":{"rendered":"https:\/\/www.fact-finder.com\/blog\/?p=7038"},"modified":"2024-12-09T20:46:37","modified_gmt":"2024-12-09T19:46:37","slug":"ecommerce-search-personalization","status":"publish","type":"post","link":"\/blog\/ecommerce-search-personalization\/","title":{"rendered":"Europe’s most powerful search and personalization: behind the scenes of acquisition"},"content":{"rendered":"\n

Emile Bloemen from FACT-Finder and Robin Mellstrand from Loop54 sit down post-acquisition to talk reactions, expectations, plans, and opportunities. <\/em><\/p>\n\n\n\n\n\n\n\n

Emile<\/em><\/span>:<\/span> What is your outlook? How is your team reacting to the news?<\/p>\n\n\n\n

Robin<\/em><\/span>: They are extremely excited because we have always been a product-focused company, a nerdy company if you will, and one of our big goals has always been to get our technology out to as many people as possible. FACT-Finder really helps with our underlying mission \u2013 we increase all the possibilities for the company and for everything we’ve built. So, we’re super excited about this.<\/p>\n\n\n\n

Emile<\/em><\/span>: Same here. When we first got in touch not only was it a great personal relationship immediately but of course, when we look at the technology, there are a lot of synergies. What we are really good at with FACT-Finder is search. We do that like no other company out there but we need to strengthen our product in other areas as well and that’s where AI personalization comes in.<\/p>\n\n\n\n

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Loop54 AI anticipates individual customer wants without them having to ask – and acts exactly when they need it.<\/p>\n\n\n\n

This one-to-one personalization empowers online shops to convert visitors into loyal customers.<\/p>\n<\/div><\/div>\n\n\n\n

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Emile<\/em><\/span>: For me, search and personalization should be one because when you search, you want to know that the company you’re talking to knows you immediately. As a company you have a very limited time, 15 seconds, to really react to that person and give the right products. With FACT-Finder and Loop54 together, we will be able to deliver that – which is really exciting. The FACT-Finder team is really excited about this as well because they know that they’re getting a product that is complementary to ours but also meeting other people with similar interests is always good.<\/p>\n\n\n\n

Robin<\/em><\/span>: Definitely! We also feel that we’re joining a company with a proven presence, proven technology, and a wider offering than ours, allowing us to continue focusing on the AI, what we’re best on. Bolting onto such a big proven solution as FACT-Finder is a fantastic opportunity. Not only because of the technology, but also the people. In the end, that is what made us really fall in love with this opportunity.<\/p>\n\n\n\n

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Learn how Loop54’s personalization engine works<\/h2>\n\n\n\n
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