{"id":7421,"date":"2022-03-28T17:29:13","date_gmt":"2022-03-28T15:29:13","guid":{"rendered":"https:\/\/www.fact-finder.com\/blog\/?p=7421"},"modified":"2023-12-11T10:08:22","modified_gmt":"2023-12-11T09:08:22","slug":"seefelder","status":"publish","type":"post","link":"\/blog\/seefelder\/","title":{"rendered":"B2B Success: Once \u2018Digitally Desperate\u2019 Now Receives 78% of Orders Online"},"content":{"rendered":"\n

Achim Schneider shares first-hand insights into Seefelder’s digitalization journey – from initial challenges to amazing results. A deep dive into a trendsetting B2B project.<\/em><\/p>\n\n\n\n\n\n\n\n

\u201cIt doesn\u2019t do any good if you have the world\u2019s most advanced eCommerce technology if the basics are not there,\u201d says Achim Schneider, Head of Digitalization at Seefelder. The basics he\u2019s referring to are product data, a topic he knows all too well, and many businesses focus too little on. When Achim began working with Seefelder, the company had it all: a reputable brand, loyal customers, a print and digital catalog of high-quality items – but bad product data, a key component in digital success.<\/p>\n\n\n\n

Today, the company continues with all but the latter. Achim details everything he\u2019s learned during the three years it took to rebuild Seefelder\u2019s product data, his team’s approach to creating a tailored-made eCommerce platform, and how FactFinder Next Generation<\/a> makes their lives easier and their shop more successful. \u201cWe are now at a level no other business our size could be.\u201d<\/p>\n\n\n\n

Seefelder symbolizes quality for professionals<\/strong><\/h2>\n\n\n\n

Seefelder is a leading wholesaler for fittings, assembly technology and tools, or as Achim describes it, \u201cvery technical, very unsexy articles\u201d. Since 1915, this family-run company has supplied craftsmen, industrial companies, government agencies, and property developers with an extensive range of more than 350,000 items from which door and building hardware, biochemistry, and furniture fittings generate the most sales.<\/p>\n\n\n\n

Seefelder focuses on quality and expertise, offering professionals access to the industry\u2019s best brands and support from their field and office service team which is available in 9 locations throughout Germany. Due to the technicality of products and often urgent demand, a high level of customer support is needed. Achim stresses this degree of advice cannot work solely via an app, for example, but requires direct contact with customers. So, whether it\u2019s through a phone call, WhatsApp message, or live chat on their website, Seefelder commits to meeting customers wherever they are \u2013 a main USP for Seefelder. Oliver Nagel, Managing Director of Seefelder agrees, highlighting that despite digitalization, customer proximity is what sets Seefelder apart. “We have a very strong sales force and experience every day how important it is for our customers to talk to us and find solutions together. At the same time, we rely heavily on data preparation and eCommerce technologies to be present online with our product range.\u201d<\/p>\n\n\n\n

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