{"id":8540,"date":"2024-02-18T10:19:58","date_gmt":"2024-02-18T09:19:58","guid":{"rendered":"https:\/\/www.fact-finder.com\/blog\/?p=8540"},"modified":"2025-06-04T13:18:36","modified_gmt":"2025-06-04T11:18:36","slug":"introducing-factfinder-pulse","status":"publish","type":"post","link":"\/blog\/introducing-factfinder-pulse\/","title":{"rendered":"Introducing FactFinder Pulse"},"content":{"rendered":"\n<p><em>We are excited to launch a new revolutionary AI-powered merchandising solution that empowers retailers to detect and act on micro-trends as they happen, in real-time.<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Remember when padel became a thing in Sweden? In 2020, padel rapidly transformed from a niche sport to a national obsession. Suddenly, 300 padel courts turned into 4,200, and even Zlatan started to open padel centers. Today, Sweden has 700,000 padel players and is among the top four padel-playing countries.\u00a0?\u00a0<br>\u00a0<br>Trends can change what\u2019s relevant very quickly, especially in today\u2019s media-heavy world of streaming, social media and influencers. As a <a href=\"https:\/\/www.fact-finder.com\/industries\/sporting-goods.html\" target=\"_blank\" rel=\"noreferrer noopener\">sporting goods online shop<\/a>, it would have been hard for you to predict this shift towards padel. Not reacting quickly to these trends has a cost and if shoppers can\u2019t find what they want, they\u2019ll go elsewhere. Search abandonment results in a whopping <a href=\"https:\/\/www.groupbyinc.com\/resources\/blog\/ecommerce-search-abandonment-tips\" target=\"_blank\" rel=\"noreferrer noopener\">$2 trillion<\/a> a year, globally, according to research by Harris Poll. The ability to identify, react to and capitalize on the growing number of micro-trends is immense. Unfortunately, no one has been able to do so \u2014\u00a0until now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Every assortment is under the constant influence of emerging trends<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Regardless of what you are selling, <a href=\"\/blog\/merchandising-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">looking into your analytics<\/a>, you will find different products that are trending across the year. There is a long list of underlying developments that can impact your sales, such as: \u00a0<br><strong>1. Seasonal shifts: <\/strong>shoppers buy ski helmets in winter and bike helmets in summer.\u00a0<br><strong>2. Special days: <\/strong>Christmas, Mother&#8217;s Day and Swedish Waffle Day. \u00a0<br><strong>3. Advertising campaigns:<\/strong> television ads and products with attractive discounts. \u00a0<br><strong>4. Social media:<\/strong> influencers mentioning specific products.\u00a0<br><strong>5. Events:<\/strong> sports events like the World Cup, Superbowl, Olympics and Wimbledon.\u00a0<br>\u00a0<br>The list goes on. Tapping into these micro-trends will be game-changing for online shops. This is why we are super excited to announce FactFinder Pulse, our new breakthrough approach to identifying and reacting to emerging trends with unprecedented precision and speed.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How it benefits you:<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boost sales by tapping into micro-trends in real-time to highlight the hottest products.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Increase customer retention and AOVs by being more relevant than your competitors.&nbsp;<\/li>\n\n\n\n<li>Save time by reducing manual search optimizations as shifts in buying behavior get actioned without human intervention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.fact-finder.com\/media\/online_drogiest_case_study.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"334\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-3.png\" alt=\"\" class=\"wp-image-8551\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-3.png 840w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-3-300x119.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-3-768x305.png 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s get nerdy: how FactFinder Pulse works together with our contextual AI approach<\/strong>\u00a0<\/h2>\n\n\n\n<p>In essence, <a href=\"\/blog\/product-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">product discovery<\/a> involves two essential components: retrieval, which is the process of displaying the appropriate products, and ranking, which entails organizing products in the most relevant order to cater to the specific preferences of individual shoppers. The ranking part is where FactFinder Pulse strikes. Let\u2019s have a look at what happens if a shopper searches for \u201cracket\u201d?\u00a0<br>\u00a0<br><strong>Step 1) Retrieval: what\u2019s the relevant set of products to be displayed?<\/strong>\u00a0<br>Our advanced AI model uses many neural nets to create a human-like understanding of your assortment. That\u2019s the basis of how it defines the set of products that match the context of your specific query. In our example, this would mean it finds all products in the context of rackets.\u00a0<br>\u00a0<br><strong>Step 2) Ranking: how to rank products in the most relevant way to optimize conversion?\u00a0<\/strong><br>Showing the right products on top can make the difference between a sale and a bounce. This becomes especially true for mobile devices which display fewer products at the same time and account for 65,7% of all retail eCommerce sales worldwide. To <a href=\"https:\/\/www.fact-finder.com\/blog\/why-your-ecommerce-needs-intelligent-search-and-discovery-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">rank the products in the most relevant order<\/a>, we take popularity (\u201cwhat products have the most interactions\u201d) personal preferences (eg. color, brand\u2026) and session intent (\u201calready clicked on tennis shoes before\u201d) into account. In our example, if we get a signal that you are looking for tennis-related products, the AI will take this information to show tennis rackets on top and sort those based on their popularity and your personal preferences.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Additionally, FactFinder Pulse takes this to the next level by taking Momentum into account<\/strong><\/h2>\n\n\n\n<p><strong>Momentum <\/strong>\u2013 discovers trends and shifts in buying behavior at blazing-fast speed. This ensures that trending products will automatically get displayed at top positions for you to be able to ride that wave. This allows you to capitalize on all trends in your assortment without lifting a finger. An example could be Nick Kyrgios just astonishingly entered the Wimbledon quarter-final and there is a slow but increasing interest in his Yonex EZONE 98 racket. Missing that one micro-trend would be annoying, but missing out on most of them means leaving a big amount of revenue on the table. \u00a0<\/p>\n\n\n\n<p><br><strong>Step 3) Authentic Intelligence \u2013 factoring in human intelligence.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Based on a study by <a href=\"https:\/\/media-publications.bcg.com\/BCG-Executive-Perspectives-AI-Ready-to-Ride-the-Wave.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Boston Consulting Group<\/a>, companies that can combine human and artificial intelligence are getting 5x the financial value of&nbsp;companies that are just investing in AI. That\u2019s why we have the ability to apply human control. Our platform allows you to manually refine the rankings by pinning products that you believe should show up higher in the results as they currently do. &nbsp;<br>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1304\" height=\"880\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2024\/02\/Infinity_Screenshot_v03-1.png\" alt=\"\" class=\"wp-image-9304\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2024\/02\/Infinity_Screenshot_v03-1.png 1304w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2024\/02\/Infinity_Screenshot_v03-1-300x202.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2024\/02\/Infinity_Screenshot_v03-1-1024x691.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2024\/02\/Infinity_Screenshot_v03-1-768x518.png 768w\" sizes=\"auto, (max-width: 1304px) 100vw, 1304px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Learn more: <\/strong>&nbsp;<\/h2>\n\n\n\n<p>FactFinder Pulse can be made available for all Infinity customers. <a href=\"mailto:customersuccess@fact-finder.com\">Reach out to your account manager to see it in action and learn more<\/a>.<br><br>For new customers, we\u2019d love to demo how Pulse and our other AI-powered product discovery features work together to help you increase conversions and reduce search abandonment.&nbsp;Request a personalized demo <a href=\"https:\/\/www.fact-finder.com\/request-demo.html\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fact-finder.com\/request-demo.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-1024x265.png\" alt=\"\" class=\"wp-image-8484\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-1024x265.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-300x78.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-768x199.png 768w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We are excited to launch a new revolutionary AI-powered merchandising solution that empowers retailers to detect and act on micro-trends as they happen, in real-time.<\/p>\n","protected":false},"author":35,"featured_media":9305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[202,225],"tags":[230,199],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factfinder","category-ecommerce-insights","tag-ai","tag-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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