{"id":8572,"date":"2023-07-03T12:42:09","date_gmt":"2023-07-03T10:42:09","guid":{"rendered":"https:\/\/www.fact-finder.com\/blog\/?p=8572"},"modified":"2023-07-14T14:43:05","modified_gmt":"2023-07-14T12:43:05","slug":"merchandising-recommendations","status":"publish","type":"post","link":"\/blog\/merchandising-recommendations\/","title":{"rendered":"FactFinder introduces merchandising recommendations and analytics"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">An easy yet powerful way to add the human touch and expertise on top of your AI-powered recommendations, supported by new analytics capabilities.<\/span><\/i><\/p>\n<p><!--more--><span data-contrast=\"auto\">Recommendations are the key to making your shop more profitable. Showing your shoppers relevant products at the right time will undoubtedly increase average order values. A great example of this is our latest client, who increased the AOV by +10.7% after implementing our AI-powered recommendations. <\/span><strong>This is why we are super excited to further amplify our recommendations by introducing:\u00a0<\/strong><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Merchandising recommendations: a new way for eCommerce managers to manually exchange AI-generated recommendations with products they want to suggest.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"34\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">New analytics capabilities: truly see the impact of all recommendations and easily identify the potential for optimization.<\/span><\/li>\n<\/ol>\n<h3>The power of merchandising recommendations<\/h3>\n<p><span data-contrast=\"auto\">Unlike AI-automated recommendations, manual recommendations provide eCommerce managers with the flexibility to curate product suggestions based on their product knowledge and their understanding of customer needs. This level of customization further enhances the relevance of your recommendations, as customers are presented with product suggestions that may not have been identified by the AI. The result? A more personalized, relevant and satisfying shopping experience for customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<h3>The benefits of merchandising recommendations<\/h3>\n<p><span data-contrast=\"auto\">Manual recommendations are another powerful new merchandising feature inside the FactFinder platform. Together with the existing AI recommendations and the new analytics capabilities<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> they give your team the benefit and flexibility of both automation and control. Specific advantages that the new recommendations bring to the table are:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase AOVs by leveraging<\/span><span data-contrast=\"auto\">\u00a0new analytics <\/span><span data-contrast=\"auto\">capabilities<\/span> <span data-contrast=\"auto\">and the expertise of your eCommerce team.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimize for additional business goals, e.g. liquidating surplus inventory.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"33\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comply with contractual obligations: recommend specific product combinations based on manufacturer contracts.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>How to add merchandising recommendations to your results<\/h3>\n<p><span data-contrast=\"auto\">Adding manual recommendations to your existing AI-powered recommendations can be done in seconds:<\/span><\/p>\n<p><span data-contrast=\"auto\">1. Open the recommendations tab in the Merchandising module<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\"> Navigate to the product where you\u2019d like to make manual changes to the AI recommendations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/35b23108-98de-4c5a-b31c-9458bd176130.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8574 size-full\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/35b23108-98de-4c5a-b31c-9458bd176130.png\" alt=\"Merchandising. AI-powered recommendations Recommendations. AI.\" width=\"940\" height=\"640\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/35b23108-98de-4c5a-b31c-9458bd176130.png 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/35b23108-98de-4c5a-b31c-9458bd176130-300x204.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/35b23108-98de-4c5a-b31c-9458bd176130-768x523.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/span><\/p>\n<ol start=\"2\">\n<li><span data-contrast=\"auto\"> Click on &#8220;change&#8221; under the specific product recommendation you want to substitute and search for the product you want to <\/span><span data-contrast=\"auto\">replace it with<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/9d737cee-258b-4d87-b31b-bf929c11c5e3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8575 size-full\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/9d737cee-258b-4d87-b31b-bf929c11c5e3.png\" alt=\"Merchandising. AI-powered recommendations Recommendations. AI. Product recommendations.\" width=\"940\" height=\"640\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/9d737cee-258b-4d87-b31b-bf929c11c5e3.png 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/9d737cee-258b-4d87-b31b-bf929c11c5e3-300x204.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/9d737cee-258b-4d87-b31b-bf929c11c5e3-768x523.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/span><\/li>\n<li><span data-contrast=\"auto\">Drag <\/span><span data-contrast=\"auto\">your selected product<\/span><span data-contrast=\"auto\"> to the desired spot in your recommendations section and drop to pin it:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/aba5da76-9c07-48a4-b3e6-3a09ec642392-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8576 size-full\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/aba5da76-9c07-48a4-b3e6-3a09ec642392-1.jpg\" alt=\"Merchandising. AI-powered recommendations Recommendations. AI. Product recommendations.\" width=\"940\" height=\"818\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/aba5da76-9c07-48a4-b3e6-3a09ec642392-1.jpg 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/aba5da76-9c07-48a4-b3e6-3a09ec642392-1-300x261.jpg 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/aba5da76-9c07-48a4-b3e6-3a09ec642392-1-768x668.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/span><\/li>\n<\/ol>\n<h3>New analytics for data-driven optimization of your recommendations<\/h3>\n<p><span data-contrast=\"auto\">Now that you have the tool to easily change recommendations \u2013 you need to know where to start optimizing. That\u2019s where our new analytics capabilities will give you a perfect starting point. From now on<\/span><span data-contrast=\"auto\">,<\/span> <span data-contrast=\"auto\">for<\/span><span data-contrast=\"auto\"> every type of recommendation will get the following analytics:\u00a0 <\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"35\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:,&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Impressions and generated revenue over time:<\/span><\/b><br \/>\n<span data-contrast=\"auto\">See the impact of your recommendation strategy on a day-to-day basis.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8581 size-full\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-4.png\" alt=\"Merchandising. AI-powered recommendations Recommendations. AI. Product recommendations.\" width=\"882\" height=\"496\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-4.png 882w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-4-300x169.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-4-768x432.png 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><\/a><br \/>\n<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Popular and low-performing recommendations: <\/span><\/b><br \/>\n<span data-contrast=\"auto\">Understand which sets of product recommendations work the best, which ones are trending and where you have the highest potential to optimize. <\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\"><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\"><br \/>\n<a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8580 size-full\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-5.png\" alt=\"Merchandising. AI-powered recommendations Recommendations. AI. Product recommendations.\" width=\"940\" height=\"528\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-5.png 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-5-300x169.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Screenshot_Step-5-768x431.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/span><\/span><\/li>\n<li><b><span data-contrast=\"auto\">Zoom in:\u00a0<\/span><\/b><span data-contrast=\"auto\"> look at all relevant KPIs of specific recommendations to learn more about their individual performance:<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\"><br \/>\n<a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_Step-6-7-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8601 size-full\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_Step-6-7-1.png\" alt=\"Merchandising. AI-powered recommendations Recommendations. AI. Product recommendations.\" width=\"928\" height=\"812\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_Step-6-7-1.png 928w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_Step-6-7-1-300x263.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot_Step-6-7-1-768x672.png 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/a><br \/>\n<\/span><\/li>\n<\/ol>\n<h3>What&#8217;s next: merging human and AI recommendations<\/h3>\n<p><span data-contrast=\"auto\">Launching merchandising recommendations is the next important step to adding more human control to Infinity. <\/span><span data-contrast=\"auto\">Our goal is to build<\/span><span data-contrast=\"auto\"> a solution that combines the best of human and artificial intelligence, and the next step is to let the AI learn from the human-selected recommendations and extrapolate it across the same context. For example, if you were to manually add a specific pair of gloves to a specific BBQ, the AI would learn that this is a viable combination and would start recommending those gloves to similar BBQs. It would also learn whether this increases the CTRs and AOV and extend that to other, similar use cases. This new approach combines the best of both worlds, leveraging the scalability and data-crunching power of AI with human real-world expertise.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Conections.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8586\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Conections.png\" alt=\"\" width=\"940\" height=\"640\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Conections.png 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Conections-300x204.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/06\/Conections-768x523.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/span><\/b>How to get started with merchandising recommendations<\/h3>\n<p><span data-contrast=\"auto\">If you are already a customer of Infinity (formerly Loop54) and have subscribed to our Merchandising and Recommendations module, the new capabilities will appear in your portal with the next update of your set-up over the next couple of weeks. If you are interested in getting the new functionalities <a href=\"mailto:customersuccess@fact-finder.com\">reach out to your CSM Manager to learn more.<\/a><\/span><\/p>\n<p><span data-contrast=\"auto\">If you are not a customer, we are happy to give you a live product tour \u2013 <a href=\"https:\/\/www.fact-finder.com\/request-demo.html\">book your demo here. <\/a><\/span><\/p>\n<p><span data-contrast=\"auto\">Related Content: Want to implement a great product recommendations strategy in your shop? Read our recent blog on the topic: <\/span><a href=\"https:\/\/www.fact-finder.com\/blog\/product-recommendation\/\"><span data-contrast=\"none\">https:\/\/www.fact-finder.com\/blog\/product-recommendation\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.fact-finder.com\/request-demo.html\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8484 aligncenter\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN.png\" alt=\"\" width=\"1200\" height=\"311\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN.png 1200w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-300x78.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-1024x265.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-768x199.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An easy yet powerful way to add the human touch and expertise on top of your AI-powered recommendations, supported by new analytics capabilities.<\/p>\n","protected":false},"author":48,"featured_media":8590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[202],"tags":[561,199,172,534],"class_list":["post-8572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factfinder","tag-analytics","tag-ecommerce","tag-merchandising","tag-product-recommendations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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