{"id":8809,"date":"2023-08-21T15:03:46","date_gmt":"2023-08-21T13:03:46","guid":{"rendered":"\/blog\/?p=8809"},"modified":"2025-04-24T13:39:22","modified_gmt":"2025-04-24T11:39:22","slug":"factfinder-unveils-gpt-synonyms-the-intelligence-of-large-language-models-just-a-click-away","status":"publish","type":"post","link":"\/blog\/factfinder-unveils-gpt-synonyms-the-intelligence-of-large-language-models-just-a-click-away\/","title":{"rendered":"FactFinder unveils GPT Synonyms &#8211; the intelligence of LLMs just a click away"},"content":{"rendered":"\n<p><i><span data-contrast=\"auto\">With GPT Synonyms, Large Language Models (LLMs) enable eCommerce managers to automate synonym creation, saving 70% in time and ensuring relevant results for the shopper, every time.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span data-contrast=\"auto\">On 11\/30\/2022, OpenAI casually launched ChatGPT with this Twitter (now X) post by Sam Altman: &nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Sam_Altman_Twitter-01.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"453\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Sam_Altman_Twitter-01.webp\" alt=\"\" class=\"wp-image-8812\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Sam_Altman_Twitter-01.webp 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Sam_Altman_Twitter-01-300x145.webp 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/Sam_Altman_Twitter-01-768x370.webp 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><\/figure>\n\n\n\n<p><span data-contrast=\"auto\"><\/span><\/p>\n\n\n\n<p>5 days later, the tool already had more than 1 million users, making it one of the fastest-growing online platforms &#8211; and not without reason: used correctly, Large Language Models (LLMs) have the potential to automate a multitude of tasks and can save massive amounts of time and resources. With the introduction of GPT Synonyms in FactFinder, eCommerce managers can now reap the benefits of this groundbreaking AI &#8211; while retaining control over the extent and quality of optimization. &nbsp;<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span data-contrast=\"auto\">As an example, anyone looking for a new &#8220;cell phone&#8221; wants to find &#8220;mobile phones&#8221;, &#8220;smartphones&#8221; and &#8220;iPhones&#8221; as well. For a store clerk, this is a given, but not necessarily for a search engine. This in the past meant that eCommerce managers had to research and create synonyms manually to make sure shoppers were finding the right products. Thanks to GPT Synonyms, this time-consuming creation of synonyms is now finally a thing of the past. With just one click, eCommerce managers can generate all relevant synonyms for a search term and only need to decide which ones they want to apply. This saves time and creates better search results.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GPT Synonyms - The intelligence of Large Language Models just a click away\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hPcFD3xi-5w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How to use GPT Synonyms in FactFinder:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Get the list of your &#8220;low-performing&#8221; search terms from FactFinder analytics.&nbsp;<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Use the cockpit to view the results for the respective terms.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\"> In the example below the results for &#8220;sleeping sack&#8221; are not relevant.<br><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/03_GPT_Synonyms.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8813\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/03_GPT_Synonyms.webp\" alt=\"\" width=\"940\" height=\"568\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/03_GPT_Synonyms.webp 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/03_GPT_Synonyms-300x181.webp 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/03_GPT_Synonyms-768x464.webp 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><br><\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">With the new GPT Synonyms button you can automatically create synonyms for those search terms directly in the cockpit with just one click. To avoid creating unnecessary synonyms you will be shown an overview with suggestions including a \u201esimilarity score\u201d. You can decide which synonyms you want to create.<br><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/01_GPT_Synonyms.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8814\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/01_GPT_Synonyms.webp\" alt=\"\" width=\"940\" height=\"640\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/01_GPT_Synonyms.webp 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/01_GPT_Synonyms-300x204.webp 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/01_GPT_Synonyms-768x523.webp 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><br><\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">In the cockpit you can directly test the effect of the created synonyms on the search result and if necessary, add or remove synonyms in a further iteration.<br><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/02_GPT_Synonyms.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8815\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/02_GPT_Synonyms.webp\" alt=\"\" width=\"940\" height=\"568\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/02_GPT_Synonyms.webp 940w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/02_GPT_Synonyms-300x181.webp 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/02_GPT_Synonyms-768x464.webp 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><br><\/span><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span>Your advantages at a glance:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"none\">Saves time for eCommerce managers: In an internal test with our consultants, GPT Synonyms saved 70% of the time spent creating synonyms for search optimization.&nbsp;&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Increases relevance and revenue: Better search results and fewer zero results. <\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Enables long-tail optimization: Intelligence of LLMs enables long-tail optimization of search results that store managers do not know in detail.&nbsp;<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Language independence: The right synonyms are suggested even if the search term is in a different language.<\/span><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"color: #800080;\"><i>\u201cAt FactFinder we believe in the power of bringing human and artificial intelligence together. In essence this means using AI to automate repetitive day to day tasks, while simultaneously giving users the control to influence the AI based on their experience and goals. GPT Synonyms is a great example of this.\u201d &#8211; <\/i><span style=\"font-size: revert;\" data-contrast=\"auto\">Sven Friedrichs, VP Engineering at FactFinder<\/span><span style=\"font-size: revert;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:100,&quot;335559739&quot;:100,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Authentic Intelligence: How GPT Synonyms are created in FactFinder<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/How_Works_GPT-01.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"265\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/How_Works_GPT-01.webp\" alt=\"\" class=\"wp-image-8816\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/How_Works_GPT-01.webp 938w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/How_Works_GPT-01-300x85.webp 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/07\/How_Works_GPT-01-768x217.webp 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/a><\/figure>\n\n\n\n<p><span data-contrast=\"none\"> <\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span data-contrast=\"none\">To only get relevant synonyms you have the possibility to influence your &#8220;prompt&#8221;, i.e. the command that goes to the LLM of OpenAI. In the settings, you can define how many synonyms are generated and which context (e.g. outdoor, sports, clothing) the synonyms should have.&nbsp; <\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">As soon as you want to create synonyms for a search term automatically, a prompt is sent to the API of OpenAI.&nbsp;<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">Based on your prompt, OpenAI returns the synonyms with a match score back to FactFinder.&nbsp;<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n\n\n\n<li><span data-contrast=\"none\">You have the final say. You decide which synonyms to create and which not to create.<\/span><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">GPT Synonyms and beyond &#8211; here&#8217;s what&#8217;s next:<\/h4>\n\n\n\n<p><span data-contrast=\"none\">GPT Synonyms is available in Next Generation upon request starting today.&nbsp;<\/span><span data-contrast=\"none\">With this, we take an important step to integrate the intelligence and automation potential of LLMs into FactFinder. There are already several more features in the pipeline and on the roadmap that will help create the ideal combination of artificial and human intelligence in FactFinder.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Do you have questions or want to try GPT Synonyms in your online shop? <\/span><br><a href=\"mailto:customersuccess@fact-finder.com\"><span data-contrast=\"none\">Then, click here to write directly to our CSM team.<\/span><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.fact-finder.com\/request-demo.html\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"311\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN.png\" alt=\"\" class=\"wp-image-8484\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN.png 1200w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-300x78.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-1024x265.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/05\/Demo_Banner_EN-768x199.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p><span data-ccp-props=\"{&quot;134245417&quot;:false,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:50,&quot;335559739&quot;:150,&quot;335559740&quot;:264}\">&nbsp;<\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With GPT Synonyms, Large Language Models (LLMs) enable eCommerce managers to automate synonym creation, saving 70% in time and ensuring relevant results for the shopper, every time.&nbsp;<\/p>\n","protected":false},"author":48,"featured_media":8810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[202],"tags":[199,573,576,574,27,572],"class_list":["post-8809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-factfinder","tag-ecommerce","tag-gpt","tag-gpt-synonyms","tag-openai","tag-search-2","tag-synonyms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FactFinder unveils GPT Synonyms - the intelligence of LLMs just a click away - FactFinder blog<\/title>\n<meta name=\"description\" content=\"Find out more about trends &amp; 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