{"id":9136,"date":"2023-11-28T13:51:55","date_gmt":"2023-11-28T12:51:55","guid":{"rendered":"\/blog\/?p=9136"},"modified":"2023-11-28T13:51:56","modified_gmt":"2023-11-28T12:51:56","slug":"berners-20-search-spike-with-factfinder","status":"publish","type":"post","link":"\/blog\/berners-20-search-spike-with-factfinder\/","title":{"rendered":"Berner\u2019s 20% search spike with FactFinder"},"content":{"rendered":"\n

For a leading retailer with 20+ online shops and a 230,000-item product range in various languages, you can only imagine just how critical a state-of-the-art search solution was for Berner’s customers. But, as always, FactFinder stepped up and met the challenge head on. Here’s what we achieved. <\/em><\/p>\n\n\n\n

The Berner Group, a leading force of industry 4.0 solutions – central in B2B trade for construction, maintenance and mobility – has transitioned from an open-source solution to FactFinder\u2018s multi-channel platform, managing 20+ online shops and a 230,000-item product range in various languages. This digital enhancement has not only expanded their online presence but also optimized performance, ensuring rapid product access and uniformity across international shops. Bolstered by a team of over 8,500 employees and operations across 25 European locations, the Group\u2018s digital pivot reflects its industry leadership and commitment to innovation, with an annual revenue that reached \u20ac1.174 billion in 2022\/2023, an increase of 8.4% from 2021.<\/p>\n\n\n\n

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The challenge: a quest for speed and accuracy<\/h2>\n\n\n\n

Berner Group\u2019s previous open-source search solution was insufficient in meeting the demands for a fast and accurate search function, crucial for enhancing the digital purchase process and maintaining the brand\u2019s strong image.

Katja sums it up with, \u201cBefore we started working with FactFinder, shop visitors often found irrelevant products or no products at all. This was not only unfavorable for our conversion rate but also for our image \u2013 after all, the main entry point for us is the search.\u201d

The criticality of a reliable search function is also highlighted by IBI research, which points out that 85% of customers consider it the most important tool in the online purchasing process. Additionally, customers frequently struggled to find the right products due to the complexity of technical terms and product specifications, a challenge that the open-source search could not adequately address.<\/p>\n\n\n\n

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Decision point: selecting FactFinder<\/h2>\n\n\n\n

The Berner Group\u2019s decision to implement FactFinder was a strategic response to several core requirements.

Precision in multilingual search:<\/strong>
FactFinder was chosen for its adept handling of complex, multilingual queries, crucial for serving Berner\u2019s diverse customer base across various languages and regions.

Complex query handling: <\/strong>
FactFinder\u2019s intelligent search technology accurately interprets complex searches, including multi-word terms and those with potential spelling errors, ensuring users are led to the right products.

Streamlined searches with product IDs: <\/strong>
FactFinder has particularly improved the search experience for customers who use product IDs. This direct search method is essential for B2B transactions, as it allows for quick and precise navigation to desired products, enhancing the efficiency and satisfaction of Berner\u2019s professional clientele.<\/p>\n\n\n\n

\u201cMost of our customers already know how many of each item they intend to order,\u201d says Katja Sallie. \u201cWith FactFinder, we are able to support this customer group in various ways. For example, the software allows search by product IDs and complex multi-terms.\u201d This capability is crucial in B2B transactions, where time efficiency and accuracy are essential.<\/p>\n\n\n\n

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With FactFinder, Berner reimagines eCommerce possibilities<\/h2>\n\n\n\n

The Berner Group\u2019s adoption of FactFinder brought about significant enhancements to the online shopping experience.

Uplift in search performance:<\/strong>
Following FactFinder\u2019s integration, Berner\u2019s online shops saw a 20% increase in search usage, illustrating a significant boost in customer interaction. This growth reflects the platform\u2019s robustness, particularly through features like the multi-term search capability and error tolerance that FactFinder introduced. Such improvements directly contribute to a more engaging and efficient search experience, crucial for Berner\u2019s clientele who rely on the swift procurement of products.<\/p>\n\n\n\n

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Pinpoint search accuracy: <\/strong>
The enhanced functionality of FactFinder has substantially reduced instances of zero-result searches, especially in the German and French-speaking shops. The platform\u2019s self-learning capabilities and the ability to create synonym entries for colloquial terms have streamlined the search process. Customers now enjoy a search experience that not only understands their queries but also guides them to the exact products they seek, regardless of language barriers or the complexity of the terms used.<\/p>\n\n\n\n

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About FactFinder<\/h2>\n\n\n\n

FactFinder is the European leader in eCommerce product discovery and search. We help over 2,000 online shops worldwide like MyTheresa, Intersport, OBI, Stihl and Elkj\u00f8p Nordic increase revenue by 20-33% with outstanding shopping experiences.

By combining human and artificial intelligence, we understand every shopper\u2018s intent from the first click. We call that authentic intelligence. Smarter algorithms and human expertise create a union that will always give a competitive edge. Every day millions of B2C and B2B shoppers find what they are looking for with FactFinder \u2013 fast, personalized and with joy.<\/p>\n\n\n\n

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For a leading retailer with 20+ online shops and a 230,000-item product range in various languages, you can only imagine just how critical a state-of-the-art search solution was for Berner’s customers. But, as always, FactFinder stepped up and met the challenge head on. Here’s what we achieved. The Berner Group, a leading force of industry […]<\/p>\n","protected":false},"author":35,"featured_media":9137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[201],"tags":[494,583,411,237,27],"class_list":["post-9136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-b2c","tag-product-discovery","tag-product-id-search","tag-retail","tag-search-2"],"yoast_head":"\nBerner\u2019s 20% search spike with FactFinder - FactFinder blog<\/title>\n<meta name=\"description\" content=\"Find out more about trends & insights, tips & tricks, and much more about eCommerce, online shops, and shop optimization on the FACT-Finder Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fact-finder.com\/blog\/berners-20-search-spike-with-factfinder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berner\u2019s 20% search spike with FactFinder - 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