{"id":9189,"date":"2023-12-18T14:34:40","date_gmt":"2023-12-18T13:34:40","guid":{"rendered":"\/blog\/?p=9189"},"modified":"2023-12-18T14:40:17","modified_gmt":"2023-12-18T13:40:17","slug":"99-of-all-search-queries-lead-to-the-correct-result","status":"publish","type":"post","link":"\/blog\/99-of-all-search-queries-lead-to-the-correct-result\/","title":{"rendered":"99% of all search queries lead to the correct result"},"content":{"rendered":"\n<p><em>Words can be a tricky thing when it comes to product discovery. Typos and misspellings can quickly bring a shopping journey to an end if your search tech isn&#8217;t up to the task, and that&#8217;s exactly the dilemma BOS FOOD was facing. Who better than FactFinder to solve that particular issue?<\/em><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lobster, caviar, olive oils, wine \u2013 delicacies like these are generally well-liked. And those who buy them online from BOS FOOD \u2013 whether they are gastronomy professionals or end customers \u2013 now find them even better. Literally. With Next Generation, the company is using the world\u2019s leading eCommerce search technology to increase its revenues and customer satisfaction. David Engemann, IT System Integrator and Head of SEO at BOS FOOD, programmed the interface to FactFinder and co-supervised the integration of the AI-based search. He shares his experiences from the project and reports on how FactFinder enhances both user-friendliness in the shop and visibility on Google.<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Their self-developed search was overwhelmed with misspellings<\/h2>\n\n\n\n<p>Why was it necessary to integrate a new search and product discovery solution in the first place? David recalls, \u201cBefore FactFinder, we had our own search and had optimized it over many years.\u201d However, they were never really satisfied with it. David gives a vivid example: \u201cOur brand \u2018Valrhona\u2019 was always misspelled, sometimes with a W, sometimes without an H. So, the product was not found, even though we had already implemented fixes for typos.\u201d<br><br>The biggest challenges were with three-letter words like \u201cgin\u201d and \u201ctea.\u201d \u201cOur own search just couldn\u2019t handle it.\u201d Another typical search query for BOS FOOD always resulted in a dead end: \u201cIf someone enters \u2018olive oil 250\u2019 in the search bar, they want to buy a 250-milliliter bottle, not be shown 250 different oils.\u201d The self-developed search displayed \u201call sorts of things\u201d for this query, \u201cjust not the oils with the corresponding volume,\u201d says David, laughing.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Main-Graphics_EN.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Main-Graphics_EN-1024x569.png\" alt=\"\" class=\"wp-image-9192\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Main-Graphics_EN-1024x569.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Main-Graphics_EN-300x167.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Main-Graphics_EN-768x427.png 768w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Main-Graphics_EN.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FactFinder compelled with a Next Generation demonstration<\/h2>\n\n\n\n<p>At the eCommerce fair NEXUS, David visited the FactFinder booth and described the problems with the self-developed search. David remembers, \u201cWe then entered the aforementioned \u2018olive oil 250\u2019 in the FactFinder demo shop \u2013 and immediately got the oils with 250 milliliters on the first five pages of results. That was very convincing.\u201d He adds, \u201cEven for incorrectly typed queries like \u2018Wallrona\u2019 or \u2018Valrona,\u2019 the search knew right away what was meant.\u201d His verdict on FactFinder\u2019s efficiency could hardly be more positive: \u201cToday, 99 percent of all search queries match.\u201d<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">New on-site search even improves visibility on Google<\/h2>\n\n\n\n<p>\u201cA large part of our shop visitors come via Google search.\u201d That would be between 30,000 and 60,000 per month. \u201cA thousand clicks a day are realistic. But there are also special days when it can increase tenfold, such as when there\u2019s a cooking show or a program about truffles on TV.\u201d Since there were no indexable search pages previously, the internal results pages never appeared on Google. That has finally changed with the integration of FactFinder, according to David: \u201cOn the FactFinder search result pages, we create meta descriptions for the search engine \u2013 so it looks nice for Google too.\u201d This effort pays off. \u201cNow we are visible on Google search for more keywords with the corresponding result pages that were not there before.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/screenshot-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/screenshot-2-1024x569.png\" alt=\"\" class=\"wp-image-9201\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/screenshot-2-1024x569.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/screenshot-2-300x167.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/screenshot-2-768x427.png 768w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/screenshot-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Customer feedback was quick to follow<\/h2>\n\n\n\n<p>Even though BOS FOOD has not yet done A\/B testing with FactFinder, the initial experiences after integration are consistently positive: \u201cThe feedback is very good. Right on Monday, after we had installed the new search, a major customer wrote: \u2018Thank you, BOS FOOD, now we find everything we are looking for.\u2019\u201d In addition to the search, David also praises FactFinder\u2019s suggest function, \u201cbecause it gives the customer a deep insight into the entire assortment. If he\u2019s looking for a barbecue spice and only types the first few letters, or even misspells it, the error-tolerant search understands him and suggests a selection of spices he\u2019s probably looking for.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-feedback_V02.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"582\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-feedback_V02.png\" alt=\"\" class=\"wp-image-9195\" style=\"width:552px;height:auto\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-feedback_V02.png 800w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-feedback_V02-300x218.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/12\/Customer-feedback_V02-768x559.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">What are the future plans for BOS FOOD\u2018s collaboration with FactFinder?<\/h2>\n\n\n\n<p>David doesn\u2019t have to think long: \u201cFor us, definitely the campaign manager is of interest, especially the consultant campaigns. Because with it, our customers can already make a pre-selection by product groups on the search result page. Such campaigns are particularly helpful for large categories and could be very appealingly implemented in our shop.\u201d<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About BOS FOOD<\/h2>\n\n\n\n<p>Anyone looking for high-quality delicacies, exotic foods or other ingredients for top gastronomy, including molecular cuisine, cannot ignore BOS FOOD. They\u2019re Germany\u2019s number one delicatessen retailer and have become an indispensable partner for top-level and award-winning gastronomy. What began in 1990 with the marketing of wild rice \u2013 with one employee and a single product \u2013 has now grown into a major retailer with over 170 employees. The highly qualified staff today advise 20,000 customers and ship 1,000 deliveries daily from an assortment of more than 12,000 specialties from around the world.<br>Despite the strong growth, one thing has remained the same: the commitment to the best customer service and highest quality.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">About FactFinder<\/h2>\n\n\n\n<p>FactFinder is the European leader in eCommerce product discovery and search. We help over 2,000 online shops worldwide like MyTheresa, Intersport, OBI, Stihl and Elkj\u00f8p Nordic increase revenue by 20-33% with outstanding shopping experiences. By combining human and artificial intelligence, we understand every shopper\u2018s intent from the first click. We call that authentic intelligence. Smarter algorithms and human expertise create a union that will always give a competitive edge. Every day millions of B2C and B2B shoppers find what they are looking for with FactFinder \u2013 fast, personalized and with joy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fact-finder.com\/request-demo.html?utm_source=outbound&amp;utm_medium=outbound_communication&amp;utm_campaign=Nurturing-demo\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/10\/Demo_Banner_EN-1024x265.png\" alt=\"\" class=\"wp-image-9072\" srcset=\"https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/10\/Demo_Banner_EN-1024x265.png 1024w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/10\/Demo_Banner_EN-300x78.png 300w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/10\/Demo_Banner_EN-768x199.png 768w, https:\/\/www.fact-finder.com\/blog\/wp-content\/uploads\/2023\/10\/Demo_Banner_EN.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Words can be a tricky thing when it comes to product discovery. Typos and misspellings can quickly bring a shopping journey to an end if your search tech isn&#8217;t up to the task, and that&#8217;s exactly the dilemma BOS FOOD was facing. Who better than FactFinder to solve that particular issue? Lobster, caviar, olive oils, [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":9191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[201],"tags":[230,494,199,25,583],"class_list":["post-9189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-ai","tag-b2c","tag-ecommerce","tag-online-shop","tag-product-discovery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>99% of all search queries lead to the correct result - FactFinder blog<\/title>\n<meta name=\"description\" content=\"Find out more about trends &amp; insights, tips &amp; tricks, and much more about eCommerce, online shops, and shop optimization on the FACT-Finder Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fact-finder.com\/blog\/99-of-all-search-queries-lead-to-the-correct-result\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"99% of all search queries lead to the correct result - 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