{"id":9249,"date":"2024-01-26T16:47:23","date_gmt":"2024-01-26T15:47:23","guid":{"rendered":"\/blog\/?p=9249"},"modified":"2024-01-26T16:47:24","modified_gmt":"2024-01-26T15:47:24","slug":"saving-2-hours-a-week-with-factfinders-gpt-synonyms","status":"publish","type":"post","link":"\/blog\/saving-2-hours-a-week-with-factfinders-gpt-synonyms\/","title":{"rendered":"Saving 2 hours a week with FactFinder\u2019s GPT Synonyms\u00a0"},"content":{"rendered":"\n

Discover how a leading retailer overhauled their eCommerce search experience using FactFinder’s Next Generation platform, and critically, reclaimed two hours a week thanks to the powerful automation capabilities of our GPT Synonyms feature.
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Frank Flechtwaren, a leading retailer of textiles, decorative goods and artisan wickerwork, has successfully married tradition with innovation for more than a century. In its digital growth journey, the company has embraced FactFinder Next Generation. Leveraging this AI-powered product discovery solution, with its innovative features like GPT Synonyms, has led to remarkable outcomes. Thomas Falkenhain, Online Marketing Manager at Flank Flechtwaren, is at the forefront of driving traffic and enhancing the shopping experience using FactFinder. He takes a personal stake in the project, saying, “From the integration to the current status, it was all my baby.” <\/p>\n\n\n\n

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The impact: tangible and measurable outcomes <\/strong><\/h2>\n\n\n\n

Frank Flechtwaren saw significant improvements by adopting FactFinder’s intelligent search and GPT Synonyms feature. The boost in key performance indicators (KPIs) from GPT Synonyms came from about 35 search terms that were enhanced with synonyms. <\/p>\n\n\n\n


Results after go-live with Next Generation:<\/strong> <\/p>\n\n\n\n

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Results after activation of GPT Synonyms:<\/strong> <\/p>\n\n\n\n

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2% more sales per search: GPT Synonyms at Frank Flechtwaren<\/strong> <\/h2>\n\n\n\n

To ensure an intuitive and relevant search experience, it’s essential to account for the variety of terms used to describe a single product. For instance, a search for “throw” should also display results for “blanket”. This approach caters to the diverse ways customers might describe an item. Thomas highlights the scope of this challenge: \u201cThere are thousands of synonyms for our products.\u201d Using GPT Synonyms lets you effectively and seamlessly identifying these varied item names, thereby ensuring accurate search results that align with the unique descriptions customers may use.<\/p>\n\n\n\n

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About GPT Synonyms and Large Language Models<\/strong><\/h2>\n\n\n\n

GPT Synonyms is a perfect showcase of integrating Large Language Models (LLMs) into our product discovery tool. Picture this: someone searches for “bedspread” and instantly sees results for “duvet covers” and “quilts” as well. That’s the magic of GPT Synonyms. It taps into an LLM from OpenAI to automatically come up with fitting synonyms. <\/p>\n\n\n\n

Thomas comments on his eagerness to embrace this AI-driven technology, \u201cWe try to keep ourselves as up to date as possible, optimistic of the direction new technology takes us.\u201d And as the results clearly show, theirs was the right step towards a much better eCommerce experience.<\/p>\n\n\n\n

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