{"id":9824,"date":"2025-03-10T15:04:34","date_gmt":"2025-03-10T14:04:34","guid":{"rendered":"https:\/\/www.fact-finder.com\/blog\/?p=9824"},"modified":"2025-08-14T15:49:42","modified_gmt":"2025-08-14T13:49:42","slug":"product-discovery","status":"publish","type":"post","link":"\/blog\/product-discovery\/","title":{"rendered":"Product discovery goes beyond search: enhance the entire customer journey"},"content":{"rendered":"\n

79% of users leave a website if they can\u2019t find what they\u2019re looking for immediately.1<\/sup> But how can you meet their expectations? It all comes down to product discovery. In this post, you\u2019ll learn what product discovery means for eCommerce and how to use it to revolutionize your business. Read on for the keys to increasing eCommerce sales, boosting basket sizes and turning every website visitor into a loyal customer.<\/em><\/p>\n\n\n\n

Definition: What is product discovery in eCommerce?<\/h2>\n\n\n\n

Product discovery is the process where online shoppers find, compare and choose products to purchase.<\/p>\n\n\n\n

It goes far beyond search. Product discovery shapes the entire shopping journey, guiding shoppers from the moment they enter your online store to ensure they find the most relevant products and checkout without abandoning their cart. Sophisticated product discovery technology should also include post-sale services, personalized newsletters and repeat purchases.<\/p>\n\n\n\n

Personalization, merchandising and recommendations are just a few of the powerful functionalities involved in product discovery. These capabilities not only help customers find what they are looking for fast but inspire additional purchases, recommending ideal complementary items and alternatives, resulting in a higher average order value<\/a> (AOV).<\/p>\n\n\n\n

Many people see search and product discovery as separate: search is a precise tool that allows customers to state their needs, while capabilities like recommendations provide passive inspiration. At FactFinder, we don\u2019t make this distinction, as in practice, active search and passive inspiration merge together.<\/p>\n\n\n\n

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\u201c77% of online retailers say their customers don\u2019t know exactly what product they want until they see it.\u201d \u2013 Salesforce2<\/sup><\/p>\n<\/blockquote>\n\n\n\n

Pro tip: Product discovery in eCommerce is not the same as in project management<\/h2>\n\n\n\n

The term product discovery might make you think of project management, but don\u2019t be misled. In product management, it refers to evaluating and developing new products to test their market fit \u2014 a process within a company rather than a customer-focused process.<\/p>\n\n\n\n

Why is product discovery vital to your eCommerce success?<\/h2>\n\n\n\n

Simply put: because your sales success depends on it. The faster and more reliably you connect online shoppers with the products that matter to them, the more revenue your store will generate. This applies to both B2C and B2B shops. Many businesses focus heavily on driving traffic but often neglect crucial steps to increasing eCommerce sales, conversion rates and revenue generated by visitors.<\/p>\n\n\n\n

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A quick thought experiment: <\/strong>Let\u2019s say an online store generates \u20ac20 million per year with a 1.9% conversion rate. A small conversion uplift of just 0.05% would bring in over \u20ac500,000 in additional revenue. And improving conversion rate is only one of many goals that can be achieved by optimizing product discovery.<\/p>\n\n\n\n

eCommerce goals you can achieve with smart product discovery features<\/h2>\n\n\n\n